Lottie: European Brothers Turned A Gap Into A Multimillion-Dollar Elder Care Business

Their journey proves that anything is possible with hard work, perseverance, and a clear mindset – showing the world that even a big decision can lead to great change.

Brothers To Founders

This is the story of two brothers, Will and Chris Donnelly, the innovative minds behind Lottie, a digital care home marketplace. What started in their parents' spare bedroom has now reached millions of people.

Will, one of the UK's leading experts in later life and the social care sector, has teamed up with Chris, who brings a strong background in digital and tech. Together, they've aligned their expertise and passion with purpose, embarking on a shared journey as brothers and founders to make a meaningful impact.

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Simplifying Elder Care

Lottie was born out of a personal struggle faced by its founders, brothers Chris and Will Donnelly. When they experienced the challenge of finding suitable care for their own family members, it ignited a deep passion to challenge the care industry's outdated norms.

Struggling in finding proper care for a loved one, they aimed to create a tech-driven solution designed to help millions of older adults lead happier, healthier lives. Their vision is to revolutionize the eldercare sector, offering top-quality care in some of the country’s best care homes and retirement properties, or providing the option for personalized care at home.

Lottie: Offering Seniorcare

With a clear mindset, Will and his brother Chris decided to tackle the gap in the later life sector.

Beginning their entrepreneurial journey from their parent's spare bedroom, in 2021, the two brothers — Will and Chris Donnelly — launched their startup, Lottie, a care home marketplace.

This seniorcare platform, Lottie connects care seekers with the UK's best care homes at fair prices. The company continues to empower individuals seeking care by simplifying the process of finding suitable options—whether it's care homes, home care, or retirement properties.

By combining cutting-edge technology with expert human support through their free concierge service, Lottie makes navigating this complex sector easier and more accessible for everyone.

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Reaching New Heights

From humble beginnings in his parents' spare bedroom in August 2021, Lottie has rapidly evolved into a game-changing platform that now serves millions of users each month.

This remarkable growth has propelled the company to the top of its industry, earning it the coveted number-one spot in the sector. Lottie secured an impressive eighth place in the 2023 Startups 100 Index after ranking as runner-up the previous year.

Starting from seeking out a gap, the brothers' journey with Lottie serves as an inspiring example of how vision, resilience, and strategic thinking can lead to remarkable success.