Twenty7tec Appoints Daniel Edmondson As National Sales Manager To Boost Growth In Mortgage And Wealth Markets

Edmondson brings extensive experience in the mortgage and later life lending sectors, having worked across both lender and distribution roles. He has focused on building strategic partnerships, supporting advisers, and improving access to specialist lending solutions throughout his career.

Before joining Twenty7tec, he served as Senior Strategic Partnerships Manager at Advise Wise, where he developed partnerships and supported firms with specialist mortgage and later life lending access.

He has also held multiple business development roles across the lending industry, giving him a strong understanding of the intermediary market from both lender and adviser perspectives.

In his new role, Edmondson will focus on strengthening client relationships, driving adoption of Twenty7tec’s technology platform, and supporting the company’s continued growth across the intermediary market.

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The appointment reflects Twenty7tec’s continued investment in its commercial team as demand grows for technology that helps advisers and firms improve efficiency, enhance customer outcomes, and scale their businesses.

Adam Newman Head of Sales at Twenty7tec added: “We are delighted to welcome Daniel to Twenty7tec. Daniel brings a wealth of experience to the team, and his reputation within the industry speaks for itself. Our paths have crossed several times over the years, and I have always admired his professionalism, expertise, and approach to building strong customer relationships.

“As we continue to grow and invest in our sales function bringing in talent of Daniel's calibre is incredibly important. I'm personally thrilled to have him join the team and look forward to seeing the impact he will make as part of our next phase of growth.”

Daniel Edmondson, National Sales Manager at Twenty7tec, said: “I am delighted to be joining Twenty7tec at such an exciting stage of its growth journey. Throughout my career, I have been passionate about helping advisers and firms embrace technology that drives efficiency, improves customer outcomes, and supports business growth.

“Having worked with Twenty7tec throughout my career I've seen first-hand the impact its technology has on advisers and firms across the market. The opportunity to now be part of that journey was one I couldn't pass up.

“What excites me most is the opportunity to work closely with our partners and customers, build strong relationships across the industry and contribute to the continued success and growth of the business.”

About Twenty7tec

Twenty7tec is a UK-based financial technology company founded in 2014, building innovative software through its Velocity platform to support mortgage, protection, and wealth advisers. Its technology helps advisers, lenders, and financial institutions deliver faster, simpler and more efficient client outcomes. Over 16,000 advisers use the platform daily across the UK.