Swedish Aonic Acquires US-based Research Firm Prime Insights For More Than €214 Million

The move unites Aonic’s portfolio into a global rewards and data platform, reaching 50M+ consumers and generating €256M+ in annual revenue.

"Prime Insights has rewritten the rules in programmatic data collection for consumer insights as a true disruptor in the highly competitive world of research technology," says Aonic CEO and Co-founder Paul Schempp. "It is rare to come across such a brilliant tech entrepreneur as Benjamin, and as powerful team as Prime Insights, so we couldn’t be happier to partner up. This transaction marks a major step in our vision of becoming a dominant global player. Bringing together scale, data and technology will be the key to sharpening our competitive edge. We welcome Benjamin and his team with highest regards – they deserve every accolade."

Founded in 2021, Aonic is a global tech and gaming group with 600+ employees across 12 companies. It runs proprietary user acquisition platforms for top mobile game developers and develops its own multiplatform titles.

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Prime Insights, launched in 2022 by serial entrepreneur Benjamin Ritzka, employs 120 people across 17 countries. Its real-time matching technology processes over 100M surveys annually, making it one of the world’s largest research tech firms.

"The growth path we achieved with Prime Insights over recent years is unprecedented in our industry," says Benjamin Ritzka, CEO and Founder of Prime Insights. "A transaction of this scale is a tremendous validation of everything we’ve built. A huge thanks to my fantastic team at Prime Insights.

"I couldn’t have thought of a better match than with Aonic and I’m a big believer in our shared vision. We share the same culture, mindset and ambition. The two firms are extremely complementary, which will allow us to double down on adding unparalleled value to our clients and users. Our team is excited to join Aonic in building the global market leader of rewards platforms."

Aonic, through its flagship platform Exmox and the recent addition of Mega Fortuna, has built one of the most extensive gaming-focused discovery, testing, and loyalty platforms, powering user acquisition and insights for leading global mobile game developers.

Prime Insights has rapidly grown into a top player in the €121 billion research technology sector, leading in programmatic sampling via its vast proprietary panels. Operating multiple mobile and web platforms, it enables millions of users to earn real money by completing online surveys.

Exmox CEO Caglar Eger adds: "There are huge synergies between our work at Exmox in rewarded user acquisition for gaming clients and the rewarded survey platforms offered by Prime Insights. Prime Insights’ edge in data collection and analysis will allow us to turbo-charge engagement for gaming clients, while our scale and focus on user engagement will significantly improve data quality and reach for the consumer insights industry. We’re extremely excited to begin the work together!"

As shared with EU-Startups, both Aonic and Prime Insights have achieved over 80% organic growth annually for the past two years. Prime Insights, Exmox, and Mega Fortuna continue to attract high-profile, recurring B2B clients thanks to strong data quality, seamless user experiences, and a technology-first approach.

Prime Insights CEO Benjamin Ritzka will remain in his role and has reinvested a substantial portion of the transaction proceeds into Aonic shares, making him one of the group’s largest shareholders.

About Aonic

Aonic brings together world-class teams to shape the future of technology and gaming. With expertise spanning user acquisition, game development and data-driven platforms, Aonic is building a global powerhouse focused on innovation, growth and creating exceptional experiences for players and partners worldwide.