[Funding alert] Limburg-based Foodtech Company Verdify Raises €2.4Million in Funding
Jan 27, 2024 | By Startup Rise EU
Limburg-based foodtech company Verdify raises €2.4million in funding to scale its personalised nutrition innovation for fostering human and planetary health.
The investment comes from existing shareholders and new investors Goeie Grutten Impact Fund, Oost NL, Koppert Cress and De Smaakmaker. The capital injection follows previous investments in the company in 2020 and 2021.
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Verdify has pioneered the development of software that optimises meal compositions based on individual health and sustainability factors.
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This innovation is inspired by compelling research highlighting suboptimal diets as a major risk factor for health conditions such as cardiovascular disease, various forms of cancer and diabetes.
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The investment comes at a pivotal time as Verdify's NooryMed application undergoes testing as a complementary tool in breast cancer treatment, in collaboration with pharmaceutical company Roche.
dietitian Fleur Pasman, COO at Verdify said, "A good nutritional status can prevent worsening of side effects, prevent additional hospitalisation, and prevent early treatment drop-out, However, a large proportion of patients become malnourished due to taste changes, swallowing problems, and nausea resulting from chemotherapy." NooryMed automatically adjusts recipes to address such challenges while aligning with the healthcare provider’s recommendations."
The investment enables Verdify to achieve significant goals. The NooryMed platform is being prepared for international use in the treatment of breast cancer and obesity. Additionally, the company aims to connect another 100 recipe websites, reaching tens of millions of people in various European countries to promote better food choices.
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Gijs Engelen, Investment Manager at Goeie Grutten, states, "Verdify's solution not only empowers consumers to make conscious choices for healthier and more sustainable nutrition but also provides crucial support to patients during their treatment and recovery. The impact of Verdify on health and climate is substantial, and we are delighted to contribute to its continued growth."
Arnaud Zwaal, Investment Manager Food at Oost NL: "Verdify's software platform offers a solution that cuts both ways. Through personalised nutrition, we assist individuals in enhancing their health. Simultaneously, it's a challenge to enhance the sustainability of food production and consumption to reduce negative environmental impacts. Verdify contributes by making sustainable choices more accessible."
About Verdify
Verdify is a pioneer in personalised nutrition, focusing on enabling better food choices for individual health and the planet. Verdify's innovative software has applications in healthcare and the food industry.
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