Sprout Social Acquires Dublin-Based NewsWhip

The deal is worth €48.1 million in cash, with an additional €8.7 million possible if performance targets are met over the next two years. The acquisition was finalized on July 30, 2025, and was funded using Sprout's own cash and credit.

“We founded NewsWhip to harness real-time intelligence to redefine how brands and publishers anticipate and act on media trends,” said Paul Quigley, CEO of NewsWhip. “Sprout Social’s market-leading platform, proven go-to-market strategy and commitment to innovation make them the ideal partner to build on this vision. Together, we’re poised to deliver incredible value to our customers and establish a leading position in the rapidly growing predictive intelligence market.”

NewsWhip, founded in 2011, helps identify the stories that matter most by analyzing social engagement data. Its real-time monitoring and AI agents track tens of millions of stories and over 500 million engagement signals daily, enabling brands and publishers to spot rising trends before they go viral.

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Sprout Social, founded in 2010 and based in Chicago, offers powerful social media management and analytics tools. Serving around 30,000 brands, Sprout provides publishing, engagement, customer care, influencer marketing, advocacy, and AI-driven business insights.

“NewsWhip’s AI-driven insights give brands a predictive edge that’s critical in today’s fast-moving digital world” said Ryan Barretto, CEO of Sprout Social. “Their technology unlocks real-time, actionable intelligence that allows businesses to stay ahead of trends and risks. This acquisition accelerates our vision of delivering an agentic AI-powered platform that seamlessly connects media foresight with social strategy to drive transformative outcomes for our customers.”

This acquisition will strengthen Sprout Social’s presence in the predictive intelligence space helping brands and publishers stay ahead in the fast-moving digital media world with greater insight and agility.

The NewsWhip team will join Sprout Social, bringing their expertise to enhance both platforms. NewsWhip Co-founder and CEO Paul Quigley will become General Manager of Sprout’s Listening division, leading both NewsWhip and Sprout’s Listening products.

“We are excited to deepen Sprout’s Listening capabilities with NewsWhip’s industry-leading real-time insights and innovative AI agents, which we believe will accelerate our AI roadmap over the next several years,” added Joe Del Preto, CFO of Sprout Social. “NewsWhip has earned the trust of globally recognised brands for critical crisis management. We will discuss NewsWhip in more detail on our second-quarter earnings call on August 6, 2025.”