Acquisition

Seedtag acquisition news – Spain-based Seedtag Acquired Beachfront

Jun 4, 2024 | By Startup Rise EU

Seedtag, a contextual advertising company, acquired Beachfront, a NYC-based provider of a sell-side ad platform built for CTV and streaming.

Seedtag, a contextual advertising company, acquired Beachfront, a NYC-based provider of a sell-side ad platform built for CTV and streaming.

SUMMARY

  • Seedtag, a contextual advertising company, acquired Beachfront.
  • The deal's total value was not made public. With Beachfront's cutting-edge technology, first-rate inventory, and CTV advertising know-how.

The deal's total value was not made public. With Beachfront's cutting-edge technology, first-rate inventory, and CTV advertising know-how, Seedtag's current contextual advertising solutions will be enhanced to enable customers to offer privacy-first advertising across a variety of media.

The announcement came after Seedtag recently introduced Contextual TV, a solution that uses extensive consumer insights and AI-based network dynamics to help advertisers design CTV strategies that work and run successful, privacy-compliant advertising campaigns.

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Through the integration of contextual data from the open web with CTV signals like automated content recognition (ACR) and ad exposure data, Seedtag helps marketers target consumers precisely, customise creative content, and maximise campaign effectiveness.

Beachfront is a sell-side ad platform designed for convergent TV and streaming, under the direction of CEO Chris Maccaro. AMC, A+E, Fubo, Paramount, Philo, Spectrum Reach, TelevisaUnivision, and Xumo are just a few of the media sellers that use connected TV (CTV) technologies to monetise their inventory and show adverts across all TV and video devices.

In a similar vein, they collaborate closely with agencies and media purchasing teams to develop and carry out completely transparent, brand-safe advertising campaigns for online, over-the-top (OTT), and CTV video platforms.

Contextual advertising firm Seedtag produces digital adverts that are integrated into content to provide publishers and brands more control over targeting and results. Liz, its contextual AI, enables marketers to interact with customers in their target audience without using cookies.

With offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, Peru, Canada, US, and India, it employs over 600 people and has a strong global footprint.

About Seedtag

Seedtag is the leading global contextual advertising company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual AI allows brands to engage with consumers within their universe of interest on a cookie-free basis.

About Beachfront

Beachfront is the sell-side ad platform built for convergent TV and streaming. Leading Connected TV (CTV) media sellers, such as AMC, A+E, Fubo, Paramount, Philo, Spectrum Reach, TelevisaUnivision, and Xumo, use their technology to monetize their inventory and serve ads across all TV and video screens.

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