Sportway Media Group Raises €20 Mn in Round

The funding round was led by Gamma Waves, with existing shareholders also participating. The new capital will support Sportway Media Group as it continues to grow its AI-driven sports media and technology business.

“Every sports federation wants to grow participation, engage fans and create new sources of revenue. Historically, however, the vast majority of sporting events were simply never broadcast,” said Daniel Franck, CEO of Sportway Media Group.

“Sportway was built to change that. By combining artificial intelligence, automation and an integrated technology platform, we enable sports organizations to professionally produce, distribute and monetize content at a scale that was previously unimaginable. This financing enables us to accelerate our international expansion, deepen our technology leadership and continue our mission of making every sporting moment visible.”

“We believe the future of sports media is automated, data-driven and personalized. Sportway has built one of the few platforms globally capable of delivering that vision at scale,” said Kyang Yung, CIO of Gamma Waves. “Combined with its deep federation relationships, recurring revenue base and proven commercial execution, we believe the company is exceptionally well positioned to become a global category leader in sports technology.”

Founded in 2017 by Jonas Persson and Daniel Franck, Sportway’s platform and managed services help sports federations, leagues, clubs, and media companies create, broadcast, and earn revenue from live sports events more easily and at large scale. The technology enables organizations to professionally produce and distribute sports content while reaching more viewers and generating new income opportunities.