Slip funding news – London-based Slip Secures €2.9 Million in Seed Funding

It's technology digitises receipts, opening up new marketing opportunities, boosting engagement, and exposing consumer trends. This allows shops to engage with customers in novel ways and reward loyalty.

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Because of relationships with top providers like Shopify, Klaviyo, Epos Now, and Sitoo, it's API can interface with current systems and feed consumer activity analytics straight into partner CRMs or marketing technology stac.

Tash Grossman, Founder & CEO, commented: “Until now, receipts have represented nothing but waste and a wasted opportunity. We’re transforming the humble receipt from its static, destined-for-landfill status into a data-rich source of customer insight. The response we’ve seen from our early adopter retail partners says it all: our software drives engagement and unlocks valuable customer data. We’ve seen huge spikes in everything from email sign-ups to app downloads for the brands using our software. This investment will enable us to work with more retailers, make our products even more impactful, and prevent billions of receipts from heading to landfill.”

In order to digitise receipts and use them as a channel of acquisition for their brand loyalty app JD STATUS without adding friction to the purchasing process, JD Sports worked with Slip last year. This Slip-powered strategy has been implemented in 400 stores and has resulted in over 25,000 app downloads to date. By using Slip's digital receipts procedure, Beyond Retro was able to access new consumer data and saw a 226% rise in newsletter sign-ups in just one month.

In addition to helping merchants, customers can download Slip's customer-facing app directly, where they can manage warranties for products from partner brands, handle returns, preserve receipts, and access brand rewards.

With this investment, it's technology will become even more powerful and more shops will be able to use receipts to analyse customer activity. The business plans to grow from its present seven-person staff. Myles Dawson, a former managing director of Adyen UK, has joined Slip as chief commercial officer as part of this growth.

Mark Foster-Brown, CEO of Adjuvo, added: “Slip has re-engineered the receipt from purely a proof of purchase into a tool that helps retailers better understand, re-engage, and reward their customers after leaving the store. Slip’s innovative, mobile-based technology not only gives customers a seamless experience throughout their transaction journeys, but also enables retailers to significantly improve data around customer behaviours and outcomes. We have been inspired by the drive and determination of Tash and the wider Slip team, and are delighted to support their next phase of expansion.”

About Slip

In 2022, Slip debuted its software, which allows businesses to access fresh insights and data about their customers and revolutionise their receipt process. Well-known businesses like JD Sports & Beyond Retro have already adopted the Slip software.