[Funding alert] London-based Musictech Startup Setmixer Secures $760,000 in Seed Funding

With the addition of over a quarter million dollars, the London-based venture capital firm is now entirely backing Setmixer, enabling the startup to formally introduce its AI-assisted mixing tool.

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You are in an increasingly exclusive class if you can genuinely respond to the question of when was the last time you bought music as a direct download to retain forever or as tangible media.

Live Nation, an agency that merged with Ticketmaster in 2010, stated in a statement, "Artists make more money from touring than any other piece of their business including recorded, streaming and more," as part of a bigger piece about the problems musicians face when it comes to ticket agents.

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fans thereof, de Mul shared: “This milestone is a testament to the unwavering dedication of our remarkable team at Setmixer, and it's also a nod to the extraordinary community of artists who have played their hearts out for their fans in 7.4 million live music performances worldwide. Our mission continues: to bring Setmixer's live music recordings to every venue in the UK and beyond, empowering artists to share their performances effortlessly.”

If only they could go back in time and record that 1980 performance of U2, when a teenage Bono was distributing flyers to potential fans after the show and enticing them to the band's upcoming performance at the Hope and Anchor.

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About Setmixer

Setmixer, a company founded in late 2021 by veteran of the live music industry Pascal de Mul (five years as Spotify's global head of hardware partnerships), has created a recording system that connects to partnered venues' mixing desks and can anonymously record and release live music performances in a quality comparable to a studio.

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