Robinhood Launches Advanced Trading Platform ‘Legend’ In The UK

Robinhood entered the UK market in March last year with commission-free trading on thousands of US stocks like Tesla, Amazon, and Apple.

Since then, it has added more US products, including options and margin trading.

Now, it's also rolling out UK-specific features, such as a fee-free stocks and shares ISA launching soon.

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Robinhood Legend is its latest UK product, offering advanced tools like custom setups, deep analytics, and real-time data to support serious traders.

Vlad Tenev, Robinhood CEO and co-founder, previously told CNBC: “We have done very well on mobile historically among younger people.

“But about half the market is on desktop web, where you have more real estate on the screen, you can do more sophisticated things like have charts and data and the trading in the same interface. We weren’t really a player in that space.”

Jordan Sinclair, president, Robinhood, UK, said: “While mobile experience is really important, desktop is still top of mind, it is a big share of wallet for customers, it is important for active traders.”

Sinclair added: “Robinhood Legend is designed for those who believe that sophisticated yet intuitive, beautiful products can be a powerful advantage while trading.”

Robinhood says its data shows only one in three desktop traders are happy with their current platform. The biggest complaints from the rest are poor customisation options and difficult navigation.

About Robinhood

Founded in 2013, Robinhood is a US fintech company that changed the game by offering commission-free stock trading. It lets users invest in popular US-listed stocks like Apple, Amazon, and Tesla with no trading fees.