RedTrack funding news – Vilnius-based RedTrack Secures €2.9 Million in Series A Round Funding

it's innovative technology currently tracks 60,000 ad accounts, generating over $2 billion in revenue for 800+ businesses, including ecommerce shops and marketing agencies.

With the new funding, it plans to enhance its product team, accelerate AI product development, and expand its presence in the U.S. market. These advancements will solidify it's position as an essential tool for media buyers worldwide, especially in the ecommerce and direct-to-consumer sectors.

In 2023, internet advertising revenues surged to a record $225 billion, with a substantial $64.9 billion attributed to social media advertising. Despite this growth, the digital ad tracking and optimization market is becoming increasingly fragmented, pricing out many small and medium-sized enterprises.

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RedTrack offers a game-changing solution for SMEs, providing an affordable yet advanced platform comparable to those used by industry giants. Say goodbye to juggling multiple analytics trackers and disjointed ad platforms. With RedTrack, SME media buyers can effortlessly track performance, access in-depth insights, and automate critical decisions.

RedTrack's analytics and automation platform offers a comprehensive solution to track and measure ad effectiveness from start to finish. Gain valuable insights into acquisition and retention drivers beyond traditional campaign metrics. Benefit from seamless integrations with top platforms like Facebook, TikTok, Google, WooCommerce, and Shopify.

Vladyslav Zhovtenko, CEO of RedTrack, said: “We initially distinguished ourselves by bringing analytics and automation together, and then by offering this package to customers at a super transparent and predictable price. Now that we’ve done that, we’re focusing on improving the platform and building a multi-touch attribution model. When you’re selling a complex product, one touchpoint isn’t enough. RedTrack lets businesses see the entire funnel and understand every interaction. This funding round will boost our efforts to provide this holistic view for digital marketers in companies across industries.”

With RedTrack’s AI-powered features, media buyers can optimize ad campaigns for better performance and focus on strategic creativity. AI tools offer data-backed insights to enhance campaign engagement and boost conversions.

Balázs Haszonics, CEO at LeadVentures, commented: “RedTrack understood the fundamental disadvantage many e-commerce and DTC businesses face when it comes to digital marketing. Not only did they build an affordable and transparent solution for these SMEs, they created a platform so efficient and intelligent that it’s useful to digital marketing teams in companies of all sizes. They’ve already proven their marketability and their forward-thinking tendencies when it comes to features, and we’re happy to help them continue this growth.”

RedTrack unveils cutting-edge technology for businesses to redefine their data ownership and performance tracking. The latest high-load data collection and processing innovation, boosted by Series A funding, is set to revolutionize digital marketing approaches. By combining advanced automation and robust analytics with cost-effective solutions, RedTrack is reshaping the future of smart marketing strategies.

About RedTrack

RedTrack was founded in 2017 with the mission of simplifying data consolidation and reporting for media buyers. Over time, this principle has evolved into their core value of addressing growth challenges in media-buying. Their focus now is on leveraging advanced technology and human support to drive solutions in this dynamic landscape.