Pliant acquisition news – Berlin-based Pliant Acquires Insurtech Startup hi.health

This is Pliant’s second acquisition after buying Friday Finance in 2023. hi.health will keep running independently but will use Pliant’s support and resources to make its products stronger and more efficient.

Malte Rau, CEO of Pliant said, “hi.health has developed an impressive solution at the intersection of FinTech and insurance. By embedding a payment option into the submission process, they are revolutionising what has traditionally been a cumbersome reimbursement workflow and creating real value in the process. That’s exactly our ambition: to make complex operational workflows digitally simple,'.

Pliant’s flexible, API-first platform helps businesses manage spending, improve cash flow, and easily connect payments to their financial systems. It's especially useful for industries like travel and fleet that deal with complex payment needs.

Pliant has also built a digital link between insurance companies and customers. With a payment card, users don’t need to pay upfront—they can submit bills, like healthcare or prescription invoices, directly through a mobile app for reimbursement.

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hi.health was founded in 2019 by Fredrik Debong (co-founder of mySugr) and Sebastian Gruber (formerly with McKinsey).

Sebastian Gruber, CEO and Co-founder of hi.health said “Our partnership with Pliant allows us to think even bigger about our mission. Together, we have the opportunity to transform financial processes in the insurance and healthcare industries – eliminating the cumbersome reimbursement procedures and significantly improving the experience for both users and healthcare providers,”.

This acquisition strengthens Pliant’s goal of combining smart payment tools with deep industry knowledge. While Pliant already provides digital cards and payment systems for banks, adding hi.health brings valuable experience from the insurance world.

About Pliant

Pliant is a European fintech company focused on B2B payments. Its flexible, API-first platform helps businesses manage spending, improve cash flow, and connect payments to their financial systems—especially in industries like travel and fleet that deal with complex payments.