Paris-based startup Pimento raises €3M in seed funding and recently launched its beta version. The business intends to use the money to improve its user interface and create models made especially for the creative process, going beyond the constraints of the current generic solutions.
A number of business angels, Partech, and Cygni Capital contributed to the investment.Hugging Face’s Julien Chaumond, Dust’s Stanislas Polu, Hexa’s Thibaud Elzière, Alan’s Jean-Charles Samuelian, Igor Manceau (former Ubisoft creative director), Maze’s Jonathan Widawski, Apple’s Alessandro Sabatelli, and Netflix’s Nicolas Steegmann are among the angel investors.
Co-founder Florent Facq says, “Being creative is not just about generating an image; it’s about creating a coherent and relevant universe, defining clear and powerful aesthetic intentions. Current generative AI models don’t meet these challenges. We need to push technology and interfaces even further.”
Co-founder Tomás Yany adds, “Pimento ignites the true spirit of the creative work: curating, guiding, selecting. More than ever, the trained and professional judgment of creative people is crucial for ensuring coherence and relevance. AI brings out the best of them.”
At the Ecole Polytechnique in Paris, Pimento’s founders, Florent Facq and Tomás Yany, bonded over a shared love of art and technology. Before starting Pimento in 2022, Yany worked as an AI researcher at Apple US and then as a technical lead at Nabla, a Paris-based AI health business. Facq created Pass Culture, which benefited millions of young French consumers.
Pimento, which was founded in October 2022, employs generative AI to solve problems that creative teams frequently encounter. The platform promises to make it easier to go from project briefs to creative directions, removing obstacles to project definition and encouraging effective team iteration. Its interface encourages teamwork and allows for a lot of creative revisions.