Amsterdam-based Climate Tech Startup Pickler Raises €500k in Funding. Leading the funding round was APX.vc, an early-stage startup investor, and Pickler’s current angel investor, Shamrock Ventures, a venture capital firm dedicated to sustainable digital investments.
Pickler’s software is released at a pivotal moment in the packaging sector. Due to the expanding movement of conscious consumerism and new EU regulations like the Corporate Sustainability Reporting Directive (CSDR) and the Green Claims Directive, package manufacturers, distributors, and retailers must openly demonstrate the effects of their entire packaging portfolios.
Koen de Beer, co-founder of Pickler, said: “This successful funding round in a challenging funding climate proves investors believe in the business opportunities product footprint reduction will bring within the upcoming 5 years. Together with frontrunners in the packaging industry, we proudly prove that having a transparent story about the environmental impact of their products results in a positive business case with a short return on investment. With this investment round, we can reach even more companies in the packaging industry and help them effectively reduce emissions in their value chain.”
Tommy Hurley, managing partner at Shamrock Ventures, added: “Pickler’s unique software and take on making product footprint calculations accessible to business is much needed. We are thrilled to support Pickler in its mission to help the packaging industry achieve the 55% CO2-eq EU reduction target for 2030.”
Pickler totally conforms with anti-greenwashing legislation such as the EU’s Green Claims Directive and the Dutch Authority for Consumers and Markets.
Furthermore, the partnership with the foundation Sustainability Impact Metrics, a Technical University Delft spin-off, guarantees the methodology, database, and outcomes’ independence and legitimacy. Helping users substantially decrease the dangers of greenwashing in sales and marketing.
Pickler was established in 2021 to address the challenge of producing and disseminating reliable environmental proof for packaging in a way that is both commercially viable and widespread.
Using an approachable Life Cycle Assessment (LCA) methodology, the programme combines dynamic auto-updated data system that instantly updates to reflect any changes in value chain data with packaging-focused predictive algorithms that are easy to understand.