Otamiser funding news – Belgium-based Otamiser Secures $3Million in funding
Jun 26, 2024 | By Team SR
Belgium-based Otamiser secures $3million in funding for its software to improve positioning in search results on travel platforms like Booking.com, Expedia, and Airbnb.
SUMMARY
- Established in 2022, Otamiser uses a cutting-edge algorithm to improve search result rankings on websites such as Booking.com, Expedia, and Airbnb, thereby revolutionising revenue management for the hospitality industry.
- In order to get the most out of properties' use of OTAs, ranking management solutions work to raise properties' positions on OTAs.
In order to get the most out of properties' use of OTAs, ranking management solutions work to raise properties' positions on OTAs. Hotels can maximise the number of bookings from a particular channel by utilising OTAs.
Otamiser is integrated with Hostaway and Cubilis (Stardekk). These are the "public" integrations; the business offers more specialised ones for specific clients locally.
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Pitchdrive VC, which is represented by Wim Derkinderen, Boris Bogaert, and Koen Christiaens, is leading the investment round. Additional investors include Viktor De Martealere (Hospitality House hotel chain), Lorenz Bogaert (Serial Founder of Netlog and StarApps), Peter van Praet (Founder Bavet), Jacob Quartier (Ex-Showpad Director of Finance and Operations), and Jorn Vanysacker and Gilles Mattelin, the founders of the Henchman project. The endeavour is also being supported by brothers Anthony and Gregory De Clerck (Dovesco).
Founder and CEO Bart-Jan Leyts said, "We start from the core idea that ranking on platforms like Booking.com and Airbnb is crucial, We like to compare it to Google and SEO. In the early days of Google, it was a success just to have a website. Nowadays, countless companies help you rank higher on Google. Otamiser does something similar, but for the booking sites market like Booking.com, Airbnb, and Expedia. Our automated solution helps hotels specifically improve their position on these travel platforms."
Co-Founder and CRO Korneel Defauw said, "We see in reality that nearly three-quarters of all reservations come through travel platforms like Booking.com or Expedia, Research shows that 75% of all bookings on these travel platforms go to the top 15 hotels. Good positioning can make or break a hotel's profit. What we do is place our clients in those coveted top positions. You wouldn't go to page 2, let alone page 5 of Google, would you?"
About Otamiser
Established in 2022, Otamiser uses a cutting-edge algorithm to improve search result rankings on websites such as Booking.com, Expedia, and Airbnb, thereby revolutionising revenue management for the hospitality industry. Otamiser asserts that it is the only business in the world that combines price and online visibility optimisation, increasing clients' income by 24%.