Neutonic Raises $3.7M To Fuel Expansion Of Its Cognitive Energy Drinks

Founded by personal trainer James Smith, podcaster Chris Williamson, manager Luke Betts, and Genflow CEO Shan Hanif, Neutonic is tapping into the growing demand from health-conscious, sober-curious consumers interested in biohacking, productivity, and mental performance.

Marketed as a brain-boosting alternative to coffee and energy drinks, Neutonic includes ingredients like Cognizin, Rhodiola rosea, and Panax ginseng, all backed by clinical research. The brand emphasizes mental clarity and energy without the typical crash.

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Since launch, Neutonic has sold over three million cans, generating $10 million in revenue, and hit #1 on Amazon in both the energy drink and grocery categories.

Notable investors include Codie Sanchez, Dan Martell, Mike Thurston, Jay Parker (Gym King), JDI Investment, Kayla Itsines (Sweat app), and Alan Barratt (Grenade), who sold his brand to Mondelez for £200 million in 2021.

Grenade’s Alan Barratt shared: “I’ve known Chris and James since 2019, and we’ve always shared a passion for health and fitness, entrepreneurship, and developing great products that consumers can trust."

Neutonic plans to grow its team in 2025 to support expansion, retail, and distribution efforts. The brand will scale its retail footprint across the UK and US and appoint regional leads to drive ambitious international launches.

“This investment provides the momentum needed to bring our ambitions for Neutonic to life,” said co-founder James Smith.

“We've had a clear vision from the outset and closing this funding round marks a significant milestone in reaching the next phase of our growth. We’re excited to expand into new markets and strengthen our presence in retail.”

About Neutonic

Neutonic is a nootropic energy brand built for people who want to perform at their best. Founded by creators Chris Williamson and James Smith, it offers functional drinks and supplements that boost focus, clarity, and productivity—without the crash.