Modash funding news – Tallinn-based Modash Secures €11 million in Series A Round Funding

Funding utilisation

The money will be used to improve the platform, including its global influencer payment solution and AI-powered creator search features. This funding comes after Modash's success in working with top brands like Birkenstock, Dbrand, Victoria’s Secret, and Farfetch.

The creator economy is worth $250 billion today and is expected to grow to $480 billion by 2027, a huge increase from $2 billion in 2016. However, many tools that connect brands with creators are complicated and don’t provide enough useful data.

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It offers a better solution. Its search engine, called Discovery, allows marketing teams to explore 250 million content creators and influencers, providing insights into their audience and content performance.

Brands don’t need to onboard creators one by one. Once a partnership starts, it helps manage communication, stores influencer content, measures performance, and suggests similar creators. Their payment system simplifies vendor management and ensures creators get paid quickly and without hidden fees.

Avery Schrader, Founder & CEO of Modash, said: “Modash has spent the last five years figuring out how to empower brands to scale their partnerships with creators. Nearly 2,000 consumer companies worldwide are growing their partnerships function using Modash. Those companies love us because we understand where the friction in the creator partnership process comes from, and our solutions just work. We’re excited to keep investing in new technologies that will permanently change how brands discover new partners, how deals are done and paid for, and how performance is measured. This round is also bringing us closer than ever to our North American customers, with a second office located just ten minutes away from Shopify HQ in Ottawa and a short flight from NYC, Boston, and major cities across the East Coast.”

Jan Andriessen, Partner at henQ, added: “Modash breaks the mold in terms of Series A investments. Its product is already market-leading globally, with a robust, data-backed search engine capable of mapping the global creator landscape and an end-to-end platform to unify the entire experience of doing creator partnerships, including a payment system. Its client base is already growing fast across all continents, and the creator economy shows no signs of slowing down. The founders were deeply involved in the creator economy for a long time, putting them ahead of the curve and allowing them to recognize its enormous potential. And so far with Modash, they’ve shown they have the energy, resilience and vision to realize that potential.”

The funds will support product development, especially for the influencer payment solution and AI-driven creator discovery. Additional resources will help build a customer support team in North America to assist users in those time zones.

Goldman Sachs predicts that influencer marketing spending in the U.S. will reach $5.89 billion this year, making it a key market for Modash, which already has over 500 customers in the U.S.

About Modash

Modash is the go-to platform for brands looking to find and partner with creators at scale. Marketers at companies like Bolt, Perch, Wolt, and Kilo.health use Modash because it lists every influencer globally, complete with performance and audience data. If they’re out there, you’ll find them in Modash.