Minimist funding news – Vienna-based Minimist Secures €350k in Pre-Seed Funding

Founded by ex-Google and Spotify engineer/Product Manager Stephan Hofmann and Henrik Feldt, a serial founder and machine learning engineer, Minimist is building an operating system that makes second-hand e-commerce effortless.

The company's mobile-first "co-pilot for selling" and custom-built ecommerce platform leverages cutting-edge machine learning techniques for object recognition and pricing suggestions, to reduce the effort of digitalizing used items by 95%.

Stephan Hofmann, founder at Minimist said, “Existing e-commerce tools are not designed at all for the unique challenges of second-hand, and we’ve worked closely with our customers first in Austria and now across Europe to create an easy-to-use operating system for anyone who sells a lot of second-hand items and wants to save a lot of time while increasing their sales.”

The problem Minimist addresses is significant: 93% of second-hand stores lack an online presence, missing out on the 80% of European shoppers who discover online first. Minimist connects the dots between these two.

Key investors include Hanno Lippitsch, founder of Eversports (recently exited to Verdane), Bitpanda, TourRadar and Paysafe CMO Michael Pötscher, Matthias Heimbeck, founder of e-commerce Findologic (exited to Nosto), as well as Impact Investors Sebastian Sessler, and the Duit Family Office.

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In just four months, it has already secured partnerships with 14 second-hand stores across Europe, including a major deal inked with one of the world's largest second-hand chains. The company's solution empowers vintage stores, online influencers, charities, refurbishers, and any second-hand seller to establish a digital presence quickly and easily.

With this funding, it is poised to accelerate its mission of transforming the second-hand sector, making it easier for stores of all sizes to establish a powerful digital presence and tap into the growing market of climate-conscious consumers.

About Minimist

Minimist FlexCo, headquartered in Vienna, Austria, with operations across Sweden, Germany, Netherlands, and Austria, is creating an ecosystem that empowers second-hand stores to thrive in a circular, digital economy. By leveraging AI and machine learning, Minimist's platform streamlines product onboarding, visibility on Google, inventory management, and customer communication, all tailored to the unique challenges of handling second-hand items.