[Funding alert] Berlin-based Milano Vice Secures €8.3 Million in Series A Round Funding
Dec 8, 2023 | By Team SR
Berlin-based Milano Vice secures €8.3 million in Series A Round funding to expand its innovative, new restaurant model. Coefficient Capital led the investment round, in which True, Geschwister Oetker, and Speedinvest also participated.
Notable food technology and delivery entrepreneurs such as Christian Gaiser, co-founder of Numa, David Brunier, co-founder of Flash Coffee, and Ole Strohschnieder, co-founder of Just Spices, as well as initial investor Fabian Wittleben CG Partners, additionally invested in the company. The investment will help the company grow both domestically and abroad by scaling up operations.
Rudolf Donauer, Co-Founder & CEO of Milano Vice, said: “We always wanted to create something that would have a positive impact on food entrepreneurs, and the work we’ve been doing with Milano Vice is in service of this vision. We are building the restaurant of the future with a pizza brand that has a best-in-class delivery system, tastes great, and also helps small food businesses and restaurants grow their income.”
Milano Vice is changing the restaurant industry by creating a new restaurant business model that caters to today's digitally native customers. Small business owners can more than quadruple their income by partnering with professional chefs and taking advantage of their underutilised potential to create and deliver enhanced pizzas to their customers' residences.
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Arpon Ray, Partner at Coefficient Capital, commented: “We have been looking for innovative models in food delivery and were immediately impressed with the capital-efficient business model Rudolf and Dennis created. We think their focus on using proprietary technology will be a major differentiator, and their approach to brand building will resonate with today’s consumer.”
Sven Wiszniewski, Investment Manager at Geschwister Oetker Beteiligungen KG said, “The strong team of Milano Vice created a modern pizza brand that focuses on tasty pizza of high quality and with a culinary twist, as well as digitalizing and optimizing the daily business of many smaller restaurants and owner-led food joints. We are excited about the opportunity of bringing together happy customers and successful food entrepreneurs,”.
Sven Wiszniewski, Investment Manager at Joe Seager-Dupuy, Director of VC at True, said: “The team at Milano Vice has built a unique and distinctive brand backed up by an innovative product and business model to become one of the top choices for pizza in Germany. This Series A is a testament to the momentum they have achieved with consumers and partners, and we are excited to see Milano Vice taken to the next level.”
About Milano Vice
Rudolf Donauer, CEO, and Dennis Murselovic, MD, cofounded Milano Vice in 2021 after collaborating at Delivery Hero, a multinational food delivery business with headquarters in Berlin. They joined forces to create Milano Vice, the first and only digitally activated, delivery-focused pizza restaurant concept in the world.
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Milano Vice has sold more than a million pizzas in Berlin, Hamburg, Frankfurt am Main, and North Rhine-Westphalia since it started in January 2022. At the moment, they collaborate with more than 60 German companies.