Marts, an IT management platform based in Copenhagen, receives pre-seed funding of €1.75 million. PreSeed Ventures of Denmark served as the lead investor in the round, which also included the Export and Investment Fund of Denmark (EIFO), Peakon CEO Phil Chambers, Normative chairman Kasper Hulthin, and COO Camilla Giesecke of Klarna.
However, the business wants to differentiate itself from its rivals by going straight for the big play with enterprise customers, whereas Primo and deeploi are focusing on the frequently underserved SMB sector. Marts’ business strategy is to integrate with the existing IT infrastructure of its clients to support and enhance their workflows.
Viktor elaborates: “Anyone who’s been in an IT room knows the sight of perfectly good equipment just sitting there, unused. With Marts we’re building the tools to help companies make smarter purchasing decisions — often the right choice is using the equipment you already own”.
By offering a platform that streamlines the process of purchasing and delivering IT equipment as well as asset management and support services, Marts enters the picture. In a lot of ways, Marts is easing the discomfort caused by the frequently used de facto system of disconnect and, dare we say, spreadsheets.
Alexander Viterbo-Horten commented: “Marts enables their customers to focus on their core mission, by lessening the IT headache and increasing efficiency in operations. Mads Viktor and Anders have the potential to provide actionable emission insights and through that, also directly help customers lower their environmental footprint.”
The streamlined, more environmentally friendly method of purchasing, managing, and reusing hardware on a large scale is Marts. Marts unifies all hardware under one roof, simplifying the IT mess that plagues businesses. We make IT just function.