London-based Olsam Group Acquired Dwarfs

The combined company will be run by Olsam, with Sam and Ollie Horbye, the Olsam Group's co-founders, serving as co-CEOs. The operations of the combined business will be based in London.

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With a portfolio of market-leading e-commerce brands, Olsam Group is expected to bring in over $100 million in revenue annually by 2024.

Through the acquisition, Olsam's unmatched expertise in managing, acquiring, and growing e-commerce brands is strengthened. This expertise includes extensive knowledge of selling on some of the top platforms in the world outside of Amazon.

Olsam's consolidated global supply chain base, Amazon's trading and internationalisation expertise (which brings brands from the US to Europe), and an advanced data & analytics platform will all be leveraged by the combined business. Dwarfs will offer its deep operational experience in trading on Bol.com and other major European marketplaces, in addition to its proficiency in new product development.

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The company hopes to achieve significant synergies throughout the value chain by utilising a single operating platform. Through potential for channel and geographic expansion, this will lead to the ultimate objective of achieving an appealing profitability profile.

Sam Horbye, Co-Founder of Olsam Group and Co-CEO of the combined company said: ‘’The union of Dwarfs and Olsam Group is a great match: a shared vision of building a marketplace-first ecommerce platform, strong cultural alignment, complementary capabilities and a desire to swiftly test and refine product concepts to launch new products. This acquisition not only strengthens our presence in the BENELUX region but also adds valuable omni-channel capabilities and insights to our team. We believe that by combining our expertise in Amazon with their deep understanding of Bol.com, and best in class new product development capabilities, we will unlock new opportunities for growth and provide even greater value to our customers. By leveraging our combined strengths, Ollie and I are convinced we are well-positioned to drive further consolidation in the industry.”

Demian Beenakker, Founder of Dwarfs: “We are thrilled to combine forces with Olsam Group and to continue building world class omni-channel brands. Together we have a mission of becoming one of the world’s leading consumer product companies. Our talented team with skills across Bol.com and other leading European platforms are excited to continue expanding our portfolio across numerous distribution channels. The combined business has the technology, expertise and a wealth of data that will enable us to identify emerging consumer trends, rapidly test and iterate product ideas and fulfill demand across Europe and North America.”

About Olsam Group

Olsam Group is a rapidly expanding eCommerce platform with headquarters in London that provides independent brands with the capital, resources, and know-how they need to thrive on international digital marketplaces. They want to work together with outstanding business owners who are looking for a reliable place to put their established companies and expand their product line into millions of homes worldwide.

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About Dwarfs

Based in the Netherlands, Dwarfs is a well-known e-commerce aggregator in Europe. On websites like Amazon, Bol.com, and other regional marketplaces, they are dedicated to locating diamonds in the rough.

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