[Funding alert] London-based Fintech Startup Kriya Raises €58 Million in Funding

Kriya plans to expand its embedded credit and payments service for B2B shops and marketplaces with PayNow and PayLater with the addition of this facility. With the additional capital, Kriya will be able to support both offline and online checkouts and provide services like Pay in 30 or 60 days or split payments over a number of months.

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Kriya can assist major retailers in drawing in and keeping business clients by streamlining the checkout procedure. This will support larger sales baskets and ease the cash flow of end users, including sole proprietors.

In addition to increasing Kriya's capacity to handle larger payment volumes and assist additional UK merchants, the facility will enable Kriya to assist exporters operating in 45 approved markets with a variety of currency options, including as GBP, USD, and EUR.

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Anil Stocker, CEO at Kriya, commented: “We’re seeing big changes in how forward-looking merchants think about their B2B sales journeys from marketing to and onboarding new types of buyers through new channels, to smoothing the checkout process by offering different payment options and PayLater features that help their buyer’s cash flow.”

Kriya’s CEO.“This new facility is an exciting validation of how we are now integrating and embedding financial tooling into larger merchants, making financial operations smooth so they can focus on their core business and drive sales growth,”.

Ido Vigdor, General Partner at Viola Group, said: “Over the last 12 years Kriya has successfully supported businesses by delivering products like B2B invoice finance, business loans and credit lines. This new evolution of offering embedded B2B Payments to merchants allows them to reach even more small businesses by removing fiction in the purchasing process. We’re happy to be deepening our support at this interesting time, by backing one of the leaders in B2B fintech.”

About Kriya

Since its founding in 2011, Kriya has assisted companies with collecting over £27 billion in B2B payments and extending over £3.5 billion in credit to suppliers and buyers. It is currently active in the UK, Ireland, Spain, the Netherlands, Poland, and Belgium.

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Kriya offers flexible trade financing and B2B payments to ensure your business runs smoothly via all of your sales channels. Get paid up front; your customers can pay on a flexible schedule afterward. Use trade credit across all of your channels—online, through telesales, or in person—to close larger deals more frequently.