Insider funding news – Marketing Tech Platform Insider Secures $500 Million in Series E Round Funding

It helps brands create personalized customer experiences across digital channels. Marketers can connect customer data from different systems use AI to predict future behavior and tailor experiences for each customer.

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Insider co-founder and CEO Hande Çilingir, calls the funding the “largest investment ever made by marketing technology companies in Europe. When we founded Insider, we set out to prove to the world that successful software companies can be established worldwide outside of Silicon Valley. We have made our angel and early-stage investors make exits exceeding 1700-fold multipliers and return added value to the local ecosystem. We have also paved the way for the women of the Republic, the youth and the Turkish entrepreneurship ecosystem in the global arena by receiving the highest investment figure among marketing technology companies with a female founder and CEO, not only in Turkey but also in the world.”

Serhat Soyuerel, Insider's Co-Founder and CRO said, “Our biggest dream is for many technology entrepreneurs and Insiders to emerge from these lands and for our country to become an entrepreneurship centre. Insider is Turkey’s first software unicorn. Now, our goal is to be one of the first software companies in Europe to generate $1 billion in annual revenue. Every success is a new opportunity for us to set bigger goals. We still have a lot to do, and we will continue to work with all our might, with the excitement and dedication of the first day.”

The new investment will help it enhance its AI technology, automate tasks for marketing teams and drive growth. The company plans to boost its AI investments, expand global sales and marketing in 28 countries, invest in research and development, and focus on mergers and acquisitions.

About Insider

Insider is a single platform for creating individualized, cross-channel experiences, helping marketers connect customer data and predict behavior using AI.