Icecat acquisition news – Amsterdam-based Icecat has Acquired Decodata

Icecat plans to integrate Decodata’s resources into its platform to expand into the home and interior design market.

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Martijn Hoogeveen, CEO of Icecat, says, “The home living sector is an exciting space, but we recognise it requires careful understanding. We’re giving ourselves time to explore with Decodata’s partners how best to serve this market."

To ensure a smooth transition and maintain trust in the market, Icecat will continue using the Decodata brand. The company doesn’t expect the acquisition to have a major impact on its short-term growth.

Icecat has a proven track record in new data categories like technology, fashion, media, consumer electronics, and more. This experience puts them in a strong position to continue Decodata's work in the product data market.

Decodata offering

Decodata is a B2B SaaS tool that helps retailers save more than 50% of time and costs.

Adding interior collections to online stores can be slow and expensive. Decodata makes this easier by organizing product details into a format that can be quickly imported into retailers’ websites.

Decodata is an upgraded version of Cafedeco, a tech platform for the home furnishings industry. It connects interior designers, brands, architects, stylists, influencers, retailers, and consumers.

About Icecat

Icecat is a global company that helps businesses share accurate and engaging product information across different channels. They offer services like content catalogs, e-commerce integrations, and product information management, supporting over 40,000 online stores.

About Decodata

Decodata is a B2B SaaS tool that helps retailers save over 50% of time and costs. Adding home interior collections to an online store can be slow and expensive. Decodata organizes product details into a format that can easily be imported into online retailers' websites.