Hedda secures €1.5M to develop its AI-powered bid writing platform

Hedda’s platform uses AI to automate content creation, simplify collaboration, and help teams produce higher-quality bids more quickly. The company was founded by Zakarias Hedenfal (CEO), Maximillian Claesson (CTO), Fredrik Juvet (CPO), and Fabian Platoff (CRO)—a team with a mix of AI expertise, startup experience, and financial services knowledge, who have previously worked together on a machine-learning venture.

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In the EU, public procurement totals over €875 billion each year, but tendering practices have changed little over time. Hedda tackles this by analyzing requirements, summarizing key points, and drafting responses using a company’s existing data and past bids.

Its unified interface allows teams to extract mandatory criteria from lengthy documents, quickly find relevant information, and collaborate efficiently. The platform integrates with tools like SharePoint, ensures full data control, and provides transparent, source-based suggestions, helping users improve compliance and confidence while significantly reducing the time needed to submit bids.

Zakarias Hedenfalk noted that bid writing is a demanding and time-intensive task underpinning many of Europe’s largest and most significant public and private investments:

The addressable market for this technology in public procurement in the Nordics is worth €55 billion. We are leveraging AI to transform bid writing and accelerate the process for teams and companies.

With this new funding, the company plans to grow its engineering team and boost its go-to-market efforts.