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Getir has Acquired New York City-based Online Grocery Company FreshDirect

Nov 10, 2023 | By Startup Rise EU

FreshDirect, an online grocery delivery service based in New York City, was acquired by Getir from Ahold Delhaize USA, the biggest supermarket retail chain on the East Coast.

FreshDirect, an online grocery delivery service based in New York City, was acquired by Getir from Ahold Delhaize USA, the biggest supermarket retail chain on the East Coast.

The acquisition highlights Getir's strategic goals to expand in North America, where it faces off against well-funded established companies like DoorDash, which has raised $2.5 million, and Instacart, which has raised $2.9 billion.

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It most recently paid €1.2 billion to purchase Gorillas, a rival grocery delivery business, valuing the combined company at $10 billion. The amount it paid for FreshDirect has not been disclosed, but given that the company has already raised $280 million in investment, it is probably a substantial sum.

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Getir was once valued at $11.8 billion, but it has since raised $1.8 billion in capital. A report submitted in September of this year, however, claims that this valuation is far lower and that the company was only raising $500 million at a $2.5 billion valuation.

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To provide quicker services, FreshDirect will make use of Getir's technological infrastructure and operational reach. Additionally, it will allow Getir to expand the variety and calibre of its product offering—particularly with regard to fresh goods—making it even more alluring to its clientele in New York.

About Getir

They introduced the first grocery delivery application Getir globally in 2015, serving Turkish customers. They gradually increased the scope of their initial business plan and began providing a wide range of additional services in order to meet consumer demands.

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GetirMore, GetirFood, GetirWater, GetirLocals, GetirDrive, GetirJobs, GetirBiTaxi, and n11 have all been launched as a result. They are still making life easier for their users in the USA, Europe, and all 81 provinces of Turkey.

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