France’s DJUST Raises €7M To Enhance B2B Commerce With AI Agents And DJUST Pay Integration

The financing round is backed by New Enterprise Associates (NEA), Elaia Partners, returning investors, and new participation from Speedinvest, a pan-European investment fund.

Coming two years after a €12M Series A, the funds will help the French SaaS company streamline B2B operations, from order management to payment processing. By developing a suite of AI agents, the company aims to simplify workflows, enhance efficiency, and boost productivity for its customers.

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“B2B continues to transform with AI. Professionals expect turnkey and scalable solutions to address the increasingly complex challenges of the sector,” says Arnaud Rihiant, Founder & CEO at DJUST.

The company recently launched DJUST Pay, a B2B-focused payment solution integrated into its e-commerce platform. This feature helps customers streamline operations, personalize experiences, and optimize cash flow. Combined with the AI Agent suite, DJUST claims to address all customer needs, regardless of company size or industry.

Since its €12M funding in 2023, DJUST has seen substantial growth. With HQ and R&D in France, the company plans to expand in the Netherlands, Belgium, Luxembourg, and enter new European markets including Spain, Italy, Germany, and the UK.

“With the DJUST teams, we are banking on innovation to support the sector, and the deployment of a suite of AI agents, or even an integrated payment solution, seems to us to be the new essential building blocks for increasing productivity and cash flow, regardless of the size or sector of activity of a company,” adds Rihiant.

Founded by Arnaud Rihiant, Alexis Delplanque, and Eric Gaudin, DJUST is a modular B2B commerce platform designed to help businesses sell more effectively and boost organizational productivity.

The platform enables distributors, retailers, and manufacturers to eliminate system silos, digitize manual processes, and uncover new growth opportunities. Serving as a flexible ordering system, it supports scalability and innovation for businesses of all sizes.

With over 50 employees, DJUST currently serves around 50 clients, ranging from independent carpenters to major companies like Eiffage and Franprix.

About DJUST

DJUST is a modular B2B commerce platform that helps businesses sell smarter and boost productivity. By digitizing processes, removing system silos, and enabling scalable ordering it empowers companies to innovate, grow, and serve clients efficiently across industries from small enterprises to major corporations.