Factorial Raises $150 Million At $2.5 billion Valuation To Expand AI-Powered Workforce Platform

The round was led by General Catalyst, with participation from existing investors including Atomico and Four Rivers. In addition to the equity investment, General Catalyst has committed up to $540 million through its Customer Value Fund, bringing the total capital commitment to more than $700 million.

Founded in 2016, Factorial provides workforce management software that helps businesses manage HR, finance, and IT operations from a single platform. The company serves more than 16,000 businesses across 90+ countries and focuses primarily on small and medium-sized enterprises (SMEs).

The new funding will support Factorial’s European expansion and accelerate the development of its AI-powered platform. The company is increasingly positioning itself as an AI-first workforce operations platform embedding AI agents into everyday business workflows.

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At the core of this strategy is Factorial One, a unified workspace that combines organisational and employee-facing AI agents to automate tasks, manage policies, and streamline operations across HR, finance and IT teams.

A significant share of the investment will be directed toward Germany, one of Factorial’s key growth markets. The company plans to open a new office in Munich and expand hiring across sales, customer success, product, marketing, and engineering functions.

Factorial also intends to strengthen its presence in France, Italy, and Portugal, while continuing to invest in AI-driven workforce management tools and international growth.

Commenting on the funding, Jordi Romero, CEO and co-founder of Factorial, said: Ten years ago, we built Factorial as a SaaS company. Today we are an AI-first company, building agents for our customers, and we are doing it for over 16,000 businesses, from Europe, with the discipline that has defined our first decade.

We have reset the product the architecture and the way our customers run their work around AI agents. General Catalyst's partnership gives us the conviction and the capital to turn that reset into a category defining business. This round does not close a chapter. It opens the one that matters.