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Emily Cox Appointed As Volkswagen Brand Ambassador

Dec 30, 2025 | By Kailee Rainse

Volkswagen has named actress Emily Cox (pictured) as its brand ambassador, highlighting a partnership focused on shared values such as approachability, authenticity and a down-to-earth spirit.

SUMMARY

  • Volkswagen has named actress Emily Cox (pictured) as its brand ambassador, highlighting a partnership focused on shared values such as approachability, authenticity and a down-to-earth spirit.

The Austrian actress, of Irish-English descent, is recognized for roles in international Netflix productions like The Last Kingdom and the German comedy series Jerks.

She recently celebrated the world premiere of her latest film, The Physician 2, released on 25th December 2025 and now showing in cinemas.

Under the partnership, Cox will drive Volkswagen’s Tayron SUV, testing its performance in everyday family life.

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Jens Katemann, head of communications for the Volkswagen brand and Brand Group Core said: “Volkswagen has been accompanying families for generations and stands for reliable mobility.

“With Emily Cox, we have gained an authentic and down-to-earth brand ambassador who credibly brings our values into everyday life.

“She embodies exactly what Volkswagen stands for: approachability, openness, and the feeling of being part of our customers’ lives.”

Cox said she has long-standing personal associations with the brand. She said: “Volkswagen was already part of my childhood – our first family car was a Golf. That makes it even more special for me to now drive a vehicle of the brand with my own little family.”

Professionally, Cox often travels between Vienna, Berlin, and various international filming locations.

She added: “As a mother, I especially appreciate the safety of a Volkswagen – as well as the generous space and comfort of the Tayron.”

Cox currently stars in the lead role of The Physician 2, produced by Constantin Film, after roles in German-language productions like Achtsam Morden and Jerks.

She gained international recognition with The Last Kingdom, portraying the Viking warrior Brida.

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