CareerFairy, a Gen Z recruiting business based in Zurich, secures €3.5 million. The additional funding will be utilised for both product portfolio growth and development within the DACH and Benelux regions.
Mediahuis, a prominent media conglomerate in Europe, is the principal investor. CareerFairy works with over 230 universities and colleges and over 250 renowned companies from a variety of industries. It specialises in placing recent graduates using social media components.
Thomas Schulz, the CEO of CareerFairy, sees the validation of the business model’s relevance with this fresh funding round and is concentrating his efforts on expanding the company’s presence in Germany. Dr Oetker and Lufthansa are new clients, and they’re using careerfairy for their recruiting.
Thomas Schulz, CEO and co-founder of CareerFairy, said: “We want to revolutionize the outdated recruiting industry and adapt it to the needs of the well-educated Generation Z, for whom traditional job portals are no longer up to date. Conventional application processes hardly offer any real insight into the job and the corporate culture. There is a great risk of finding yourself in a job that simply doesn’t fit. This not only costs applicants time and nerves, but also a lot of resources and ultimately money for the company. We want to change that with CareerFairy and prevent a rude awakening in the first few days of work with an authentic insight into the company, the position and even future colleagues.”
CareerFairy has the backing of investors Swiss Post Ventures, Backbone Ventures, SICITIC business angels, Start Angels, and Business Angels Switzerland in addition to its new principal investor, Mediahuis.
Patrick De Wachter, Business Development Director at Mediahuis Marketplaces, commented: “Companies are looking for the best candidates, and we believe that they will increasingly look for them internationally. At the same time, we see that the younger generation is using modern communication channels with a focus on video, which they also want to use in their professional environment. CareerFairy brings all this together and offers a modern way of communicating with a hard-to-reach target group that is more willing to relocate. CareerFairy’s strong team has shown that they have found a way to enter this market. We are excited to be part of their future growth and will support them with our expertise on this journey.”
The CareerFairy user interface uses social media components—like Instagram Reels, TikToks, and Twitch streams—to update standard application procedures for the twenty-first century.
In addition to building firms’ employer brands and fostering early relationships with students, CareerFairy streamlines the application process and makes it easier for businesses to get in touch with the otherwise difficult-to-reach pool of recent grads.
CareerFairy was founded in 2019 by Thomas Schulz and Maximilian Voss with the objective of assisting students in finding their first professional job. The company currently operates with clients such as KPMG, Beiersdorf, L’Oréal, and BMW Group and has offices in Zurich, Berlin, Utrecht, and Lisbon.