Copenhagen-Based Dreamdata Story: Trio Entrepreneurs Turned A Gap Into $3M Revenue

The Minds Behind Their Startup: Dreamdata

Lars Grønnegaard Hansen, Ole Dallerup and Steffen Hedebrandt are the innovative minds behind their startup, Dreamdata, a startup dedicated to transforming data into revenue.  They are not only addressing a gap but also creating a strong, data-driven foundation, and much more.  By integrating innovative practices into their operations, they aim to help businesses determine what activities or efforts drive their sales and revenue.

Lars Grønnegaard Hansen

Meet Lars Grønnegaard Hansen, the CEO and co-founder of Dreamdata. Prior to this, he started his career by working as a consultant in UX design and product management. He later became the Senior Vice President of Products at Trustpilot. He discovered at Trustpilot how crucial it is to design software solutions with customers' needs in mind, particularly when the company began selling more to other businesses (B2B).

Ole Dallerup

Meet Ole Dallerup, the CTO and co-founder of Dreamdata. Ole is a technology expert with more than 15 years of expertise in data management, web application development, and API administration. Before founding Dreamdata, Ole assisted Trustpilot in managing billions of interactions and millions of reviews by expanding the company's technical team from three to more than 100 developers.

Additionally, he provided technical strategy advice to Apigee, a business specializing in API management. Ole's leadership earned him recognition as one of Denmark's Top 100 Business Talents under 35. He is passionate about leveraging technology to generate genuine business value.

Steffen Hedebrandt

Meet Steffen Hedebrandt, the CMO and co-founder of Dreamdata. Steffen specializes in expanding companies and making decisions based on data. He is familiar with the difficulties of rapidly expanding a firm, having built teams and scaled businesses at Upwork and Airtame.

Today, trio entrepreneurs are helping B2B companies improve their revenue by collecting and organizing all the data related to sales and providing valuable insights.

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Inspiration Behind Dreamdata

While working at Trustpilot, the co-founder and CEO noticed a problem: the company had lots of data from different areas like marketing, product usage, and sales, but they couldn't connect it all to the actual revenue. Even though everyone was working hard, they didn't have a clear view of what really drove sales.

It was the moment when all the founders realized that the company's data was all over the place. They had useful information from different sources, but it was hard to connect everything to see how it affected revenue. In-depth research found that this problem wasn't just at Trustpilot but something many B2B companies faced. This problem inspired them to leave their roles behind at Trustpilot and come up with a solution to fix this issue.

Soon, they set out on their entrepreneurial journey with the goal of creating a platform that helps companies link their marketing efforts directly to their revenue, making it easier for businesses to see what actions lead to sales and helping them grow. The founders' dedication led them to start Dreamdata as a solution to fix this gap.

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What does Dreamdata do?

To turn their dream into reality, the founders worked hard and developed a B2B Revenue Attribution platform. In 2018, Lars Grønnegaard Hansen, Ole Dallerup and Steffen Hedebrandt launched the solution as their startup Dreamdata.

Copenhagen-based Dreamdata is a tool that helps businesses understand what drives their revenue by collecting and analyzing data. It collects and organizes all the essential data related to revenue, cleans it up, and gives clear insights about what leads to more sales.

Dreamdata is a platform that helps businesses understand what actions or strategies really make them money, what's important for growth, and what's just wasting their resources. It focuses on solving the problem of B2B Revenue Attribution, which means figuring out which marketing and sales efforts to help them make smart decisions based on what truly leads to more sales and business growth.

Founders Generating Multi-Million Revenue

Turning a concept into reality wasn't a cup of tea—it's a journey fueled by the collective determination of all the founders. Sometimes, the best results come from trying something different. While most B2B companies focused on sales, this company took a bold step with a marketing-first approach. It felt risky at the time but turned out to be a great decision.

Dreamdata's revenue has been on a remarkable growth journey, doubling to $3M in 2024 from $1.5M in 2023. Following steady growth over the years: $962.5K in 2022, $500K in 2021, and just $100K in 2020.

What makes their story truly inspiring is that, instead of overlooking the problem, they pursued a solution and ultimately founded a multi-million-dollar company.

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