He converted this problem into an environmentally friendly solution, building an insurance-tech business.

Omar Jerrari

Zurich-based Swiss startup Poncho's journey started with the passion of founder Omar Jerrari, and this passion led him to the path of entrepreneurship.

Meet the founder and CEO Omar Jerrari, who is deeply passionate about innovating the insurance industry, specifically for making insurance more accessible and convenient in today's rapid climate change.

Omar always wanted to bring a positive change in the Insurance industry, and his commitment motivated him to keep himself up to date in this sector.

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Why Poncho?

This was the time when he worked on managing risks related to climate change, and once he noticed that the insurance industry needed to address climate-related risks in a way that truly benefited customers.

This realization inspired him to leave the conventional career path behind and start his own company. Soon to fill this gap, he launched bluveyl-which is now Poncho- with a mission to make climate insurance more widely available, helping people and businesses. This is how Poncho was born.

About Poncho: 

Headquartered in Zurich, Switzerland, in 2023, Omar Jerrari launched Poncho. This Swiss startup helps travelers and outdoor enthusiasts to make their trip free from the worry of weather uncertainty.

Poncho provides refunds or other options for activities that depend on the weather, like ski trips and outdoor events, when bad weather changes plans. Travelers and people who like being outside can book with trust because they don't have to worry about the weather.

If the weather is bad, customers can get extra help, like things they can do inside, fancy restaurants, or the chance to change their plans. It also offers a service that is based on an application programming interface (API) that allows travel and leisure professionals, as well as event organizers, to incorporate weather guarantees into their products.

Poncho helps companies keep their clients pleased and coming back. Poncho gives its customers peace of mind by guaranteeing that their plans will be safe even if bad weather happens. Because of this, customers are more likely to book with the same company again if bad weather changes their plans. Poncho wants to make things that depend on the weather better for customers, like trips or events that take place outside.

The life of an entrepreneur is not as easy as it looks. The challenge is to leave behind their conventional paths and focus on one thing where they put in all their efforts without giving any excuses. To build Poncho, Omar also worked hard. He always used to think about how the insurance industry could be made better. Today, his efforts paid off, and he built a business.

What makes his story truly inspiring is that, instead of overlooking the problem, Omar Jerrari pursued a solution and ultimately founded an enterprise.

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