DataCamp Acquires Optima To Boost AI-Powered Learning

As AI adoption grows, companies need to continually upskill their teams. DataCamp helps individuals and organizations build skills in data science, analytics, and AI through interactive courses, real-world projects, and industry-recognized certifications in Python, R, SQL, Power BI, Tableau, machine learning, and cloud computing. The platform combines foundational learning with hands-on practice using new AI tools.

Optima’s AI-native system personalizes learning in real time, adjusting pacing, explanations, and feedback to each learner. Its technology already powers key DataCamp courses, and premium subscribers can opt for the AI-native experience in many top offerings.

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Over the next six months, DataCamp plans to expand this integration across its platform, enhancing both existing courses and new content.

Jonathan Cornelissen, DataCamp’s co-founder and CEO, said the company is moving beyond the traditional model of static, one-size-fits-all online learning:

The field of data and AI is evolving faster than ever, and DataCamp is focusing on dynamic, human-centred learning to help people and organizations thrive amid upheaval. With the Optima team now part of DataCamp, we’ve never been better placed to redefine how organisations move their people along the learning curve.

Optima founder and CEO Yusuf Saber will join DataCamp as Chief AI Officer, along with the rest of Optima’s team.

The acquisition strengthens DataCamp’s role as a partner for organizations looking to upskill and future-proof their workforce.

DataCamp

DataCamp helps individuals and organizations unlock the power of data and AI by teaching practical, real-world skills. Its mission is to democratize data and AI education, enabling teams of all sizes to close skill gaps, harness insights, and make smarter, data-driven decisions across business and technology domains.

About Optima

Optima helps people build the data skills they need to succeed, combining live interactive sessions, self-paced learning, and AI-assisted tutoring. Designed for engagement and flexibility, its content serves learners from beginners to advanced practitioners, all tailored for the AI era to prepare users for real-world data challenges.