[Funding alert] UK Pettech startup Creature Comforts Secures £7 million in Seed Funding

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CEO Daniel Attia, a serial entrepreneur who raised $23 million from Savills' investment arm to develop the internet-based estate agency Yopa, and COO Russell Welsh, a licensed veterinarian with 23 years of experience in the field, are the co-founders of the company.

The problems that the co-founders are attempting to address are ones they have experienced firsthand. Attia struggled to acquire consultations with veterinarians after acquiring two large-breed dogs during lockdown and was forced to register with six different clinics.

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Welsh was a veterinarian, so he was well aware of the effects of the surge in pet ownership on stressed out exhausted veterinary teams. He additionally saw how corporate takeovers of privately owned clinics may result in cost-stripping and disgruntled personnel and clients. Six businesses right now own almost fifty percent of all veterinary offices.

Russell Welsh, COO and co-founder of Creature Comforts, commented: "When you can access it, vet care in the UK is almost always exemplary, but the experience around it is broken. Pet owners struggle daily with a lack of continuity of service, glitchy tech, inconsistent pricing, and operational inefficiencies. And vets are struggling with unsustainable caseloads and chronic stress. There's clearly room for a new veterinary care experience offering world-class customer service and working conditions for vets and their hardworking teams. Because we know that when employees are happy, their human and non-human customers are happy too."

Sam Jones, partner at Torch Capital, comments: "As pet owners' healthcare expectations continue to climb and pets are increasingly treated as true family members, consumers demand a premium experience and deeper relationship with their vet. Creature Comforts' integrated approach, combining telehealth consultations with aesthetically beautiful and digitally enabled in-person clinics, prioritises both the customer experience and the wellbeing of veterinary staff. Having seen the tremendous value this model has provided both consumers and vets in the US, we are incredibly excited by what the business is set to achieve across the UK."

The funding injection will be used to layout, launch, and staff its first two clinics; one will be operational in St. John's Wood in early 2024, and the second will follow soon after in a premium London site.

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Additionally, it will pay for an internal tech team to develop a proprietary app that would facilitate 24/7 virtual care and consumer requests, allow veterinarians to work flexibly from home, and offer pet owners with quick and unrestricted access to knowledge after normal business hours.

About Creature Comforts

Creature Comforts are redesigning the entire vet process to make care readily available enjoyable, and regular. Unlimited consultations, annual vaccinations, member rates for neutering, basic healthcare, dental work, and social occasions are all part of Creature Comforts' monthly subscription plan. In addition, clients can pay as they go.

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