Funding

Cerve funding news -London-based Cerve has Secured €4.2 Million in Seed Funding

Dec 6, 2024 | By Kailee Rainse

Cerve funding news -London-based Cerve has Secured €4.2 Million in Seed Funding

Cerve, a British infrastructure and API provider, has raised €4.2 million in seed funding to digitize the global food supply chain. The funding round was led by SuperSeed, a VC firm focused on B2B SaaS, with additional support from Zenith, Ponderosa, and The First Thirty.

SUMMARY

  • Cerve, a British infrastructure and API provider, has raised €4.2 million in seed funding to digitize the global food supply chain.
  • Cerve is creating tools to make the food and beverage supply chain more connected, collaborative, and sustainable.

Dan Mazig, CEO and founder of Cerve, shared his vision: “Solving the fragmented and disconnected problems within the food system requires new thinking and a more creative and innovative approach. Current progress is simply not fast or effective enough. We believe that the key to a sustainable and resilient food system is rooted in data. Our approach provides the foundation for developers, rule-breakers and innovators to help solve the most impactful problems of food waste and food security. We are building a world-class team to solve the most interesting and challenging problems in the food industry that affect every person on the planet.”

Cerve was founded by Dan Mazig, a serial entrepreneur with experience leading data projects for Fortune 500 companies and startups. He is joined by David Walker, Chief Commercial Officer, who has worked at companies like Barclays, Dyson, and Sky.

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Cerve’s technology provides a standard way for food industry businesses to exchange data. This helps them create custom applications and automation to reduce inefficiencies, cut food waste and improve food security.

Cerve’s platform stands out by acting as a core technology rather than just a one-time solution. It helps businesses work together and innovate on a large scale, tackling inefficiencies and promoting more sustainable operations.

Ferdinand Reynolds, Principal at SuperSeed said, “We were immediately impressed by the team’s understanding of the complex web that makes up the global food supply chain, Dan and David had clearly spent a long time working backwards from the problems to arrive at a very sophisticated, elegant solution. Their approach to data standardisation and connectivity is groundbreaking and has the potential to reshape how the global food system operates. We are enormously excited to partner with Cerve as they continue to transform this industry.”

With this funding, Cerve plans to expand into the UK Europe and North America, while also boosting its research and development efforts.
The company aims to hire more engineers, product experts, and technical support staff to meet growing demand and continue its work in digitizing the food supply chain.

About Cerve

Cerve is creating tools to make the food and beverage supply chain more connected, collaborative, and sustainable. They envision a food system that is more efficient and transparent, reducing waste and improving consumption throughout the entire supply chain.

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