Certo Raises $4M To Simplify Consumer Goods Compliance With AI

The round was led by Daphni, with support from Entrepreneurs First, Motier Ventures, and Transpose Platform. The company also benefits from advisors including AQM co-founders Alexandre Godvin and Vincent Delacourt.

As consumer goods companies expand globally, they face increasingly complex regulations that vary across markets. Requirements around microplastics, sustainability claims, packaging waste, allergen classification and product labelling continue to evolve, while many compliance teams still depend on manual processes and disconnected tools.

Certo addresses this challenge with an AI-driven compliance platform built for consumer packaged goods (CPG) companies operating internationally.

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The software helps regulatory teams manage compliance across ingredients, formulations, packaging, labelling, marketing claims, and market-entry requirements.

Its platform supports the full compliance workflow from ingredient and raw material checks to formula validation, claims verification, label reviews, and documentation for entering new markets. The system is powered by a proprietary regulatory database covering key regions including the EU, US, China, South Korea, Japan and Latin America.

Using AI agents Certo reviews products against regulatory frameworks, internal company policies and retailer standards while delivering traceable results and regulatory references to support audits and decision-making.

According to the company, major beauty brands, retailers, and consumer goods businesses across Europe and the US are already using the platform.

The new funding will support team expansion, broader regulatory coverage, faster product development, and commercial growth across Europe and the United States.

We built Certo because we saw firsthand that regulatory teams were buried under growing requirements with no tools designed for their actual workflows. Our platform gives them the ability to review a product across all their target markets in minutes instead of days, with full traceability and sourced regulatory reasoning. explains Bastien Deliège-Coste, CEO and co-founder of Certo.

About Certo

Certo is an AI powered compliance platform built for the consumer goods industry. It automates complex regulatory checks across formulas, ingredients, labels, product specifications, marketing claims, supplier documents and market rules. By streamlining compliance processes Certo helps companies launch products faster, reduce risk and scale globally.