Funding

BetHog Raises €8.5M Series A To Expand AI Live Dealer Platform

Apr 23, 2026 | By Team SR

Edinburgh-based crypto casino and sportsbook BetHog has raised €8.5 million ($10 million) in a Series A round and announced the launch of Sentient Studios, a new B2B platform that enables casino operators to integrate AI-powered dealers into their live online casino offerings.

SUMMARY

  • Edinburgh-based crypto casino and sportsbook BetHog has raised €8.5 million ($10 million) in a Series A round and announced the launch of Sentient Studios, a new B2B platform that enables casino operators to integrate AI-powered dealers into their live online casino offerings.

The round was co-led by Will Ventures and RockawayX, with participation from PCV, 6MV, Bullpen Capital, and Advancit Capital, bringing BetHog’s total funding to €13 million ($16 million).

The company will use the funds to expand its AI dealer technology on its own platform and drive global adoption of Sentient Studios among gaming operators.

Founded in 2024 by the creators of FanDuel BetHog offers a wide range of casino games, including exclusive titles and AI-powered live dealer experiences. The platform supports 14 languages and accepts deposits in 10 cryptocurrencies backed by investors from the sports, crypto and gaming sectors.

With the launch of Sentient Studios, BetHog introduces a software-driven alternative to traditional live dealer models. Unlike operators that rely on third-party providers, this approach gives casinos greater control, flexibility and scalability.

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Sentient Studios allows operators to dynamically scale table availability support multiple languages and tailor experiences in real time without being limited by physical studio capacity or staffing.

The platform operates on a revenue-share model with no setup fees, minimums, or long-term contracts, making it easier for operators to test and scale new offerings.

It also enables deep customisation, from unique dealer personas to branded environments, giving operators full ownership of their user experience.

The launch builds on BetHog’s AI blackjack dealer, Sunny introduced in October 2025 and now available in 12 languages which has become one of the platform’s most popular games. The company plans to expand into Baccarat and Roulette later this year.

“We’ve tested our basic AI dealer over the past 6 months and have discovered that it is 10X more popular than its live dealer equivalent. In addition, we’ve seen better retention and player satisfaction,” says Nigel Eccles, CEO and co-founder of BetHog.

About BetHog

BetHog is a crypto casino and sportsbook founded by the creators of FanDuel. It offers a wide range of games including AI powered live dealer experiences and supports multiple cryptocurrencies. The platform combines entertainment with advanced technology while promoting responsible gambling across its global user base.

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