DOJO AI Raises $6M To Build The First Intelligent Marketing System

The round was led by Armilar, with participation from Heartfelt VC. The new funding will be used to further develop the product and speed up expansion into the United States.

Founded in 2024, DOJO AI was created from the combined experience of its founders, who set out to solve a shared challenge in marketing.

Garrido spent 15 years leading marketing for global brands such as Coca-Cola and Sky, where he saw how fragmented tools left teams overloaded with data but lacking actionable insights.

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Alegria built AI and data systems at Feedzai and OutSystems, two Armilar-backed unicorns, developing the core intelligence platforms that enabled them to scale.

The DOJO AI platform continuously monitors paid and organic campaigns, tracks SEO and Answer Engine Optimisation performance, generates brand-aligned content, and feeds all outputs into the DOJO Graph its core intelligence layer that improves decision-making over time.

The DOJO Graph creates a dynamic digital twin of each customer’s marketing activity and competitive environment, while specialised AI agents work across functions to enhance intelligence and automate workflows across the entire marketing stack.

“For years, marketers have suffered from having too much data but not enough insights. This has given way to bad decisions or, worse yet, indecision,” says DOJO AI co-founder and co-CEO Duarte Garrido. “DOJO AI solves that pain by analysing all marketing data with full context of what’s happening in and around the brand, and then acting on it. No more fragmented point solutions, data silos, manual configuration, or long iteration cycles. The ceiling on what a marketing team could achieve was never budget. It was intelligence.”

About DOJO AI

DOJO AI is an intelligent marketing system that unifies all marketing data into a single AI-driven platform. Founded in 2024 it uses integrated AI agents to analyse data, automate workflows and deliver real-time insights, helping teams make smarter decisions and improve performance across their entire marketing operations.