Atombit acquisition news – London-based Atombit Acquires Amsterdam-based Amplify Analytix

Paolo Righetti, Founder & CEO of Atombit said, "The team and capability that we are assembling is exceptional, We have a blueprint for value-generating, profit enhancing CX and EX that is 20-years in the making, and are bringing to market solutions that will be game-changing for enterprises across multiple industries. Together, we will reinvent what can be achieved with Experience Intelligence, to transform the value outcomes for the biggest, most complex brands in the world. We are delighted to join forces with Amplify Analytix as a critical step on this journey. Amplify has a phenomenally talented team of business consultants, data scientists and engineers, and GenAI experts that have been reinventing the value outcomes of their clients for years. This is our first acquisition since launching earlier this year and is a pivotal moment for our business."

Amplify Co-Founder and CEO, Laura Murphy, mirrors Paolo’s enthusiasm. "Joining Atombit accelerates our shared mission to transform how businesses use data, to revolutionise their outcomes. With Atombit's experience and global scale we can enrich the depth and breadth of the impact we deliver to our clients, and expand across industries and markets. I am extremely proud of our team, and thankful to our wonderful customers, with whom we look forward to raising the bar even further."

Amplify will become a fully owned part of Atombit but will keep its brand and leadership team. The two companies will work together to offer a stronger solution, combining their expertise.

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Together, they will introduce new solutions that use AI, technology, and data analytics to boost growth, improve efficiency, and reduce risk. These solutions will focus on improving both customer and employee value.

About Amplify Analytix

Amplify Analytix is a data science company that helps clients make better decisions using data. They specialize in sales and marketing analytics for both B2B and B2C companies, with experience in industries like manufacturing, retail, and pharmaceuticals.

About Atombit

Atombit focuses on Experience Intelligence and offers data analytics and AI solutions to help large businesses improve profitability and reach their full potential. They are one of the first companies to promise and deliver real profit results.