[Funding alert] AI Co-Pilot for marketers Arcane Secures $5 Million in Seed Funding

The average organisation employs 91 marketing tools, and most teams collaborate across heterogeneous tech stacks to handle massive volumes of data across multiple channels at once.

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Arcane's AI co-pilot integrates with email, social media, paid, organic, and content marketing channels. It helps marketers in the background by automating repetitive operations, monitoring and reporting on campaigns in real-time, and suggesting next moves.

According to Ben Hacking, co-founder and CEO at Arcane: "The vast majority of marketers' time is spent on work other than copy generation, so we see significant potential in augmenting and automating these tasks. To do this, we've combined the latest AI technologies (retrieval augmented generation, autonomous agents and multi-modal models) to chain together workflows that capture more of marketers' repetitive activities, giving them time back to focus on higher impact tasks.We're excited to continue on this mission with this new investment round and having the Accel team join us on this journey."

Sonali De Rycker, Partner at Accel, said: "Digital marketing has evolved into a multi-hundred billion dollar industry, yet there remains a sizable opportunity for a platform like Arcane. Having experienced first-hand the frustrations of performing repetitive, time-consuming day-to-day tasks, Ben and Jeremy are ideally positioned to build a platform that will transform the modern marketing workflow. We've been incredibly impressed by the cutting-edge AI automations built into Arcane, and we believe that the platform has the potential to radically change how marketers operate everywhere."

The money, which includes a $1 million Pre-Seed investment that was not previously disclosed, will be used to grow Arcane's data and engineering teams as well as advance the platform's artificial intelligence features in advance of its open beta later this year.

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About Arcane

They are developing Arcane so that marketers may use all of the advancements in AI in their daily work and rediscover the joy of their business. They are supported by the top angel and venture capital firms in the world to achieve their lofty goals.

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