Aizy Acquires Dutch Marketing Software Firm Uptmz

The combined offering will bring together marketing software, AI-powered campaign optimisation, and strategic support within a single platform.

The acquisition follows Aizy’s €2 million funding round announced in February which valued the company at €22 million and marks another step in its expansion within the AI-driven marketing technology sector.

The combined platform will bring together advertising software, AI-powered campaign optimisation, and expert strategic support within a single ecosystem, helping businesses streamline their digital marketing efforts.

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The acquisition comes amid growing investment and consolidation in the AI marketing technology sector, where companies are increasingly using artificial intelligence to improve campaign management, creative workflows, search visibility, sales intelligence and e-commerce performance.

By combining their capabilities, Aizy and Uptmz aim to reduce the complexity of managing marketing activities across multiple tools and channels. Customers will be able to run campaigns independently using software, collaborate with marketing specialists or outsource their entire performance marketing operation through the platform.

The deal reflects a broader industry trend toward integrated AI-driven platforms that combine automation, analytics, and human expertise to improve marketing efficiency and results.

“This acquisition is a major step forward. We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages,” shares Stefan Nuijten, founder of Aizy.

“Over the past seven years, we have built a scalable and technically advanced platform that is now used daily by hundreds of customers,” adds Vincent Stoit, co-founder of Uptmz. “At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth.”

About Aizy

Founded in 2024 Aizy is an AI-powered marketing technology company that automates the creation, management, and optimisation of digital advertising campaigns. Its platform helps businesses run Google Ads and social media campaigns more efficiently using artificial intelligence, enabling improved performance, reduced manual work and scalable marketing operations.