After 1,200 conversations in New York, Zynt found the real problem in B2B sales. It’s not leads.

The Poland-based startup, which recently raised a $0.5M pre-seed round backed by 24Ventures and angel investors, is building a signal intelligence platform designed to identify the right moment to reach out to a potential customer. Instead of helping sales teams send more messages, Zynt focuses on understanding when a company is actually entering a buying cycle and why that moment matters.

The idea did not come from a pitch deck or a trend report. It started in New York City.

1,200 conversations that changed the founders’ perspective on sales

Rather than building from theory, Cezary Reszel and Wojciech Ozimek went straight to the source. Wojciech relocated to New York City, Cezary joined him, and together they spent months grinding through nearly 1,200 conversations with sales professionals operating in one of the most competitive B2B markets in the world.

What they found cut against the conventional wisdom. The top-performing teams weren't the ones with the longest contact lists or the most aggressive outreach cadences. They worked with smaller, carefully curated sets of accounts, digging deep into each one - the company's current situation, recent business events, the specific moment in the buying cycle. They knew not just who to call, but why to call them today and not last week or next month.

- “Spending time in New York helped crystallize the vision for Zynt that had already been taking shape in our minds for months. In hindsight, the insight sounds almost obvious. Tools for identifying potential leads already existed and largely worked well enough. The real gap was somewhere else entirely. We realized that modern sales is shifting away from simply asking ‘who to contact’ toward understanding ‘when and why now.’ That’s what allows companies to move beyond random, high-volume outreach and focus on leads that are genuinely closer to making a buying decision,” - says Cezary Reszel, CEO of Zynt.

Signals over volume

That gap is exactly what Zynt is built to close. The platform monitors a broad range of data sources including news outlets, social media, job postings, press releases, product launches, and other public signals, all calibrated to a customer's specific target market and competitive landscape. A company posting a job for a VP of Sales in a new region, a competitor winning a major contract, a leadership change at a key account: each of these is a signal that something has shifted, and that the window to reach out may be open.

The data runs through a multi-stage pipeline powered by machine learning, natural language processing, and elements of game theory. Over time, the system learns which signals matter for a given sales context. Users don't receive lists of names. They receive context - what changed, why it matters, and whether now is actually the right moment to pick up the phone.

- "Our focus is on continuously sharpening the system's precision, both in identifying meaningful buying signals and in understanding the decision-making context behind them. We want Zynt to not only tell you when to reach out, but to explain what's driving that moment and how to act on it." - says Wojciech Ozimek, CPTO and co-founder of Zynt.

A market ready for a different conversation

Zynt is entering a space long defined by volume and velocity. The global market for sales automation and intelligence tools continues to grow, driven by mounting pressure on revenue teams to deliver measurable results faster. Alongside established platforms like Apollo, a new wave of solutions is emerging around buying signals and contextual data. Yet most still center on the same question who should we contact? Zynt is asking for a different one. - "B2B sales doesn't need another volume machine. It needs precision. Everyone can generate outreach today. Very few companies truly understand when outreach actually matters." - says Cezary Reszel.

Built in Poland, designed for global sales teams

Zynt was designed to operate across markets from day one. The platform supports multiple languages, lowering the barriers to international expansion while maintaining accuracy across different sales environments and geographies. Today the company works primarily with Polish companies selling globally, a customer base that serves as a natural launchpad for wider international growth.

The U.S. market is already in the crosshairs. The company is preparing for its next funding round, which will support continued product development and accelerate the push into America, the same market where the founders first realized what was missing.