ABN AMRO Acquisition News – ABN AMRO Acquires Amsterdam-based BUX

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This strategic acquisition marks a significant step for both ABN AMRO and BUX in the retail investment space. Following the announcement of the deal in December 2023, ABN AMRO has now completed the acquisition, substantially boosting its digital offering, while BUX is gaining access to resources, investment expertise and support to continue its rapid growth and innovation. Recognising the rapidly evolving retail investment sector, this acquisition gives ABN AMRO and BUX a combined #1 position in the Netherlands for clients who want to start building their wealth. It also contributes to ABN AMRO’s growth ambition.

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BUX is a wholly owned subsidiary of ABN AMRO and will continue operating as a separate entity, maintaining its innovative approach that has made it a favourite among the new generation of investors. The brand will now proudly feature the endorsed logo, symbolising the strong backing and resources of a well-established bank.

“I am extremely excited that BUX has now officially joined the ABN AMRO family,” says Annerie Vreugdenhil, Chief Commercial Officer Personal & Business Banking. “We want to be there for our clients for every new beginning. In combination with BUX, we can help clients begin to take control of their financial future at an early stage in their lives. BUX has made this extremely easy through their innovative and user-friendly platform. We cannot wait to build on that and improve our offering for future generations.”

“We are proud of the successful completion of this acquisition,” says Yorick Naeff, CEO of BUX. “We believe in prioritising the financial goals of our users and aim to make investing easier and more affordable for everyone. Through this collaboration, we combine ABN AMRO's extensive expertise in personal finance and investing, and its years of experience with the capabilities offered by BUX's accessibility, knowledge of future generations, and user-friendly investment platform. This allows us to better serve the new generation of investors while maintaining our speed, agility, and unwavering commitment to innovation.”

Together, BUX and ABN AMRO aim to deliver a unique and comprehensive investment proposition. This collaboration is designed to support first-time investors with step-by-step guidance, while also offering more expertise and a broader portfolio for seasoned investors. Both ABN AMRO and BUX share a vision of becoming the leading provider of investment services for individuals, ensuring a seamless and enriched customer experience.

Clients of both ABN AMRO and BUX can look forward to innovative developments designed to enhance their investment journeys. Initiatives are underway to build bridges between the two platforms, improving accessibility and user experience for all clients.

About BUX

Trusted by over 1 million Europeans, BUX is on a clear path to becoming Europe’s leading neobroker. With its intuitive investment app, BUX makes investing easier and more affordable for everyone. With BUX, investors can invest in fractional shares, ETFs, ETCs, and create Investment Plans for long-term wealth building. The fintech scale-up is headquartered in Amsterdam and is a subsidiary of ABN AMRO Bank, one of the largest Dutch banks.

About ABN AMRO

ABN AMRO is a personal bank in the digital age. A bank committed to playing a serious role in society. This digital age helps us to bring banking ever closer to our clients and what they need. Our areas of focus are inclusion, sustainability, social entrepreneurship, innovation, daily banking and more.