MNC acquisition news – UK Media Agency MNC Acquires Grwth

It has worked with successful brands like Moonpig, Confused.com, and Trivago, and the combined group has over £50 million in annual billings. They plan to invest in growing brands through their venture fund.

The merger blends it’s experience with Grwth’s innovative "operator first" model, offering a new solution for brands looking to grow and tackle real-world challenges.

According to MNC CEO Luke Bristow, Integrating Grwth allows the company to merge 30 years of traditional media expertise with cutting-edge digital capabilities. “Grwth not only brings deep brand-side experience to the team but a business based on rich data-powered insights.”

Grwth co-founders Jake Higgins and Joe Benn will join MNC as partners. Luke Bristow will be the CEO of the merged company, and founder Andrew McCutcheon will stay as chairman. Daniel Fisk, a long-time MNC member, will remain a director and board member.

MNC will offer three main services:

• MNC Media: A media agency focused on challenger brands, offering a full range of services.
• MNC Ventures: An investment fund that supports early-stage consumer businesses, with its first investment made in late 2024.
• MNC Club: An advisory service that connects brands with the best creative and technical partners, helping over 300 challenger brands so far.

MNC partner Jake Higgins said: “Our integrated approach across Media, Ventures and Club gives us unique market intelligence — when innovative marketing strategies or tactics emerge in UK consumer brands, it is immediately on our radar."

MNC and Grwth are already working with new challenger brands like Beauty Pie, Wealthify, TALA clothing, and GRIND coffee.

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About MNC

MNC is designed to be the top partner for fast-growing brands, offering a mix of media, advisory, and venture services.

Traditional agencies, consultancies, and VCs are too slow and fragmented for today’s fast-moving brands. At MNC, we’re creating a better, more efficient approach.