7Learnings: The Berlin-Based AI Startup Supporting Retailers Around the Globe
May 22, 2025 | By Kailee Rainse

In a world where retail faces constant challenges—rising inflation, shifting customer behaviour, and supply chain disruptions—making the right decisions has never been more difficult. In 2019, three innovators from Berlin, Felix Hoffmann, Eiko van Hettinga, and Martin Nowak, set out to solve this problem using the power of artificial intelligence.
They founded 7Learnings, a cutting-edge AI platform built to help B2C retail companies optimize key operations like pricing, product ordering, performance, and marketing.
7Learnings: Startup Wake Up Call
Retailers today face complex challenges such as high inflation, changes in customer behaviour, rising tariffs, and supply bottlenecks. Traditional decision-making can no longer keep up. This disappointing experience makes them realise, what's needed is a smarter way to operate—one that blends automation with real-time market understanding.
That's where 7Learnings comes in. Their AI system enables fast, intelligent decisions, helping brands find the right price at the right time, manage inventory effectively, and improve overall business performance. All of this happens without sacrificing the customer experience, which remains a core priority.
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7Learnings: Offering Smarter Tools for Smarter Retail
At its core, 7Learnings empowers retailers to make faster, more accurate, and truly data-driven decisions.
Leveraging advanced machine learning algorithms, the AI-powered platform goes beyond traditional analytics to deliver actionable insights that drive measurable results. It helps retailers set optimal prices by analyzing market trends and demand, forecasting sales performance under various pricing strategies, and planning product orders that align with expected demand.
By automating these complex processes, 7Learnings can reduce manual decision-making by up to 80%. Unlike conventional tools focusing solely on historical data, the platform predicts future outcomes, enabling businesses to increase profit margins, minimize guesswork, and respond proactively to market changes.
In an increasingly unpredictable retail environment, 7Learnings provides the clarity and intelligence brands need to stay competitive and make smarter decisions with confidence.
Embracing Innovation, Powering Growth
7Learnings recently marked a major milestone in its journey by raising €10 million in Series B funding. The round was led by Acton Capital, a prominent European venture capital firm with a strong track record of supporting innovative, tech-driven startups. High-Tech Gründerfonds, one of their earliest backers, also participated, reaffirming its continued belief in the company's vision and growth potential.
With plans to accelerate international expansion, particularly into the North American market, the company is set to bring its cutting-edge AI platform to even more retailers around the world.
At the same time, the funding will enable deeper investment in AI innovation, strengthening the platform's ability to help businesses make smarter, faster, and more profitable decisions.
Helping Retailers Around the Globe
7Learnings is already delivering measurable impact to top retail brands across Europe. Clients like Westwing, Bonprix, Tom Tailor, Tamaris, and DK Company are using the platform to improve pricing strategies and drive profitability.
By using AI to forecast the effect of price changes, these companies can make smarter decisions without compromising customer experience. In a competitive digital landscape, getting pricing right can mean the difference between growth and stagnation. 7Learnings helps clients get it right—consistently.
From Shared Vision To Startup Success
The founders of 7Learnings have always believed that true success comes from creating real, lasting value. In 2024, the company reached a major milestone—generating $6.2 million in annual revenue. This achievement not only reflects a strong and sustainable business model but also growing demand for smarter, AI-driven solutions in retail.
For the founders, the real impact lies in seeing their technology empower people—saving time, increasing margins, and building confidence in every decision. Through this, 7Learnings is not just optimizing retail operations, it’s helping shape a more intelligent and resilient future for the industry.
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7Learnings: Looking Ahead
7Learnings was created with a clear mission: to make life easier for retail teams by replacing guesswork with data-driven decisions. The platform helps businesses move faster, improve profitability, and reduce risks in pricing and planning.
7Learnings is poised for its next big leap. The company plans to continue expanding globally, bringing its powerful platform to more retailers who want to thrive in an increasingly competitive market.
From a Berlin startup to a global AI innovator, 7Learnings is showing the world that with the right technology, retailers can make better decisions—not just for today, but for the future.
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Trio business leaders's journey with 7Learnings serves as an inspiring example of how vision, resilience, and strategic thinking can lead to remarkable success.
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