Zudu Appoints Paul Duffy As New Chief Executive Officer

Paul Duffy moves into the CEO role from Managing Director, as founder James Buchan transitions to lead ePass as CEO. ePass is a GovTech automation platform for licensing, registration, and enforcement, currently being rolled out across the public sector.

Founded in Dundee in 2014, Zudu works with clients including the NHS, Asahi, Weir, Wood, ScotRail, Portman Asset Management, and the Scottish Government.

Zudu has partnered with Scottish recruitment agency Eden Scott to hire two senior roles: Head of Engineering and Head of Commercial. The company is targeting £5 million in revenue by 2026 and over £10 million by 2028.

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Zudu CEO Paul Duffy said: “While we consider ourselves sector agnostic, we’re also doubling down on sectors where AI enablement and modern software delivery can unlock measurable competitive advantage. We’re now firmly on track to be a £10 million plus revenue business with strong pillar clients, deep sector partnerships, while demonstrating digital transformation outcomes for clients across multiple industries.”

Zudu founder James Buchan, who will retain a seat on the company’s board, said: “Paul brings a strong commercial and leadership track record, has scaled teams rapidly, strengthening operational structure and shaping board-level strategy in high-growth environments.”

Zudu is an Edinburgh-based software delivery and AI enablement company specialising in complex, high-risk environments. With 300+ projects delivered over 11 years, it supports sectors like public services, healthcare and finance. The company focuses on practical tech solutions, clear problem diagnosis and delivering scalable, reliable digital products.

Commenting on market trends and dynamics, CEO Duffy added: “What we’re seeing out on the coalface is that the big question for most business leaders is not whether they are adopting enough AI, what’s most important is having the right operational foundations in place. Do companies have the delivery capability to close the gap between what the technology can do, and what the business currently allows it to do.”