London-based ZOE, a health and nutrition startup, raises $15million in funding from Coefficient Capital, a New York-based investor in consumer businesses.
SUMMARY
- London-based ZOE, a health and nutrition startup, raises $15million in funding.
- ZOE offers kits for at-home testing to assess gut health, blood sugar, and blood fat.
Jonathan Wolf, co-founder and CEO of ZOE, says, “Although we weren’t actively seeking investment, Coefficient Capital approached us because they believe it has the potential to improve America’s health. ZOE membership is already available in the US, but we are at an early stage, and this investment will support us in growing our US business. I want to thank the team at Coefficient Capital for their support and for sharing our vision.”
The funding will enable it to increase its influence and enhance millions of Americans' health nationwide. It will be essential for growing the business, improving services, and connecting with more people.
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In a LinkedIn article, co-founder Wolf notes that the United States is experiencing a serious health crisis due to the high prevalence of chronic illnesses, the pervasiveness of childhood obesity, and the 60% diet's composition of highly processed foods. This emphasises how urgently we need better eating choices that are supported by science.
It's strategy is to revers these worrying trends by using research to deliver individualised dietary recommendations in response to this pressing issue. Tim Spector, Jonathan Wolf, and George Hadjigeorgiou created it in 2017.
The company's business model places a strong emphasis on the value of customised nutrition in addressing the nation's growing health issues. Although ZOE is still in its infancy, it now provides membership services in the US.
About ZOE
ZOE offers kits for at-home testing to assess gut health, blood sugar, and blood fat. Foods are ranked from 0 to 100, assisting consumers in choosing healthier diet options and offering replacements. Ongoing examinations of the gut flora are used to monitor the improvement.