Workflow funding news – London-based Workflow has Secured €2.8 Million in Pre Seed Funding

It is more than a productivity tool—it’s a platform built to solve challenges faced by creative teams. It serves as a central hub for managing tasks, organizing digital assets, and handling review processes.

Using AI, Workflow’s platform can scan creative work and provide feedback on things like brand consistency, accessibility, design standards, and even spelling and grammar.

Improving quality and efficiency

The platform connects with popular design tools like Figma and Adobe Creative Cloud, making workflows easier and saving time. This helps creative professionals focus more on the important parts of their work.

Will Taylor, co-founder of Workflow said, “With the adoption of AI in creative tools, the amount of creative work is growing at a remarkable pace. Last year alone, more photographs were generated than have ever been taken by human photographers. We’re now asking, What infrastructure is needed to manage this unprecedented volume? In addressing the scaling challenge, Workflow identifies a gap in issue-checking, an area that remains a manual and time-intensive task. There’s no Grammarly for creative work, and this tedious work is still done by eye. Beyond issue-checking, we believe AI can provide insights analogous to a panel of experts,” added Taylor. We see the role of AI as enhancing people’s creative processes, not replacing them.”

Making creativity accessible to everyone

AI and new technologies are making it easier for people in non-creative roles to produce quality digital content. Over 100 million professionals, who weren’t traditionally involved in creative work, now have creative tasks in their jobs. It’s platform is designed to help these users just as much as it helps professional creatives.

Allis Yao, Workflow’s co-founder and CTO, previously with Instagram said, “Automated testing and centralised review have become industry standards in software development, For creatives, the process is decades behind. Our goal is to enable creatives to work faster, elevating their focus away from minor issues so they can dedicate time to more meaningful work.”

Funding to support growth

It received funding after its beta version became popular with brands, agencies, design schools, and startups. This new investment will help develop its AI-powered review system and allow Workflow to meet the increasing needs of creative teams handling more digital assets.

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Alistair Russell, an investor at Venrex, said: “With Workflow, we saw an opportunity to invest in the future of creative work and in the near term address issues we consistently see appearing in some of the world’s largest brands and our portfolio companies. Workflow’s narrow focus on this sector and the increasing demand for creative output, which is expected to increase 4.5 times by 2030, meant we couldn’t wait to back the experienced team at Workflow. These founders have built and exited companies before and have a vision that made this opportunity impossible to pass up.”

About Workflow

Workflow helps create an easy-to-use client portal for your creative agency, making it simpler to work with. As it grows, it aims to be a reliable partner for creatives worldwide improving processes, boosting quality, and setting new standards for creative collaboration.