Funding

Warmly funding news – Engagement Analytics Startup Warmly Secures $6Million in Series A Extension Round Funding

Feb 4, 2025 | By Kailee Rainse

Warmly, an engagement analytics startup, has raised $6M in a Series A extension round led by RTP Global. Their platform helps small-to-medium-sized B2B companies track customer engagement, so they can identify and focus on the most promising leads, improving their sales pipelines and increasing revenue.

SUMMARY

Warmly, an engagement analytics startup, has raised $6M in a Series A extension round led by RTP Global.
Warmly is an autonomous platform designed for SMB sales teams, connecting them with leads ready to convert by using a combination of sales data, B2B intent, and enrichment tools.

By using data from both internal and external sources, sales teams can reach out to potential customers when they are thinking about buying. The platform automates this outreach with personalized emails and LinkedIn messages.

The funds will help Warmly expand its sales and marketing team, increasing its European staff to 20 people and its global team to 50. They will also use the money to improve the platform by adding new features to boost lead quality and integrating more AI to create tools that automatically generate leads.

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Maximus Greenwald, Co-founder & CEO commented: “More SMBs are waking up to the fact that cold B2B sales outreach isn’t working, and world-class data makes warmer outreach possible. Infusing this data into sales tech stacks holds massive possibilities. We’ve seen first-hand how it can bring in millions of dollars of new revenue. The RTP team understand this, and we’re delighted to have them on board as new investors. In 2025, we want to triple our ARR again while maintaining the high levels of customer satisfaction and renewals we’re experiencing today. A larger sales and marketing team will help us get there.”

Orson Stadler, Principal at RTP Global, added: “Company and intent data has become a commodity for the modern sales team. That’s especially true in today’s climate of layoffs and budget cuts, where companies of all sizes are receiving fewer inbound leads. Warmly’s platform helps sales and marketing teams buck this trend to establish strong pipelines despite the headwinds. That’s why it’s no surprise to see Warmly’s accelerating customer adoption and we’re looking forward to supporting its on its continued path to growth.”

About Warmly

Warmly is an autonomous platform designed for SMB sales teams, connecting them with leads ready to convert by using a combination of sales data, B2B intent, and enrichment tools.