UNTIL: Re-imagining Wellness Workspaces

Vishal adds that the name "UNTIL" embodies progress: "You'll keep training until you beat your personal best; you'll work on your wellbeing until you feel lighter…" That forward-motion ethos is baked into the brand.

The Founders & Their Roles

• Vishal Amin (Co-Founder & CEO): With a BSc in Management Science from the London School of Economics and experience at McKinsey & Company, as well as in healthcare innovation and startup building, Vishal brings a strategic, operational, and growth mindset to UNTIL.
• Alex Pellew (Co-Founder & CMO): Formerly in sports marketing (working with Nike and developing hybrid digital + product experiences like Nike+ and NikeID), and with a leadership role at Par­krun UK/Intl, Alex brings brand, experience design, and community orientation.

Their collaboration marries business and experience design: Vishal's structural & operational muscle combined with Alex's brand, sport & community sensibility.

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The First Chapter: UNTIL Soho and the Business Model

The first UNTIL club opened in central London (Soho, Ilona Rose House, near Tottenham Court Road) in a 9,500 sq ft space, equipped with a ~3,000 sq ft gym floor, treatment rooms, coaching studios, podcast booths, a lounge & clubhouse. The model is B2B-facing: UNTIL doesn't serve consumers directly; instead, it provides space, infrastructure, community, and business-support services to self-employed professionals (trainers, physios, coaches) who then bring their clients to UNTIL. The value proposition:

• Affordable rent & flexible membership (compared to leasing whole premises)
• Access to premium facility and tech/equipment
• Business development support (marketing, networking, podcast/video-booth, clubhouse)
• Community of like-minded professionals (reducing isolation for freelancers)
  

Growth, Traction & Funding

UNTIL has secured investor backing and is scaling rapidly. An article reports:

• A £4 million investment round (including outreach to prominent investor/entrepreneur Steven Bartlett) to support expansion beyond the initial London Site.
• Targets include opening 15 sites across Europe and the U.S. within three years.
• As of the featured article, UNTIL was already serving >250 self-employed professionals and delivering 5,000+ client sessions per month across its facilities.
  

Challenges & Unique Solutions

The entrepreneurs identified several pain-points for wellness professionals that UNTIL addresses:

• Cost and infrastructure burden: Leasing/tailoring premises is expensive; UNTIL offers flexible membership so professionals can scale with lower risk.
• Isolation of self-employment: Many wellness professionals work alone and miss community, collaboration, and cross-referral. UNTIL builds a clubhouse and community around them.
• Access to high-end tools & technology: Many smaller practitioners cannot afford premium equipment, treatment rooms, podcast/video booths, and high-quality gym floors. UNTIL aggregates.
• Fragmented business support: Beyond delivering training/coaching, practitioners often need help with marketing, business operations, and branding—UNTIL offers services and an ecosystem.
  

By aligning to these needs, UNTIL differentiates from pure gym or coworking spaces—they specialize in "train, treat, coach" professionals and make wellness entrepreneurship more viable.

Why Their Story Resonates

This founder and company story matters because:

• It highlights a nuanced niche: instead of serving end-consumers, UNTIL serves the wellness professionals who serve end-consumers. That's a business-to-business-to-consumer (B2B2C) model often under-exploited.
• The founders bring complementary backgrounds: one in high-end brand & experience, one in strategic operations and healthcare innovation. That mix is well-suited to a premium service business with scale ambitions.
• It taps into broader trends: a shift toward wellness, hybrid/remote work, demand for flexible premium spaces, and a growing number of self-employed professionals in wellness/fitness sectors.
• It reflects modern property-and-service innovation: post-pandemic, space usage (wellness workspaces) is being rethought; UNTIL positions wellness as a key anchor for property and community.
  

The Road Ahead & Vision

Vishal and Alex have ambitious next steps for UNTIL:

• Opening multiple additional sites in London and internationally (Europe & U.S.). Some planned phases include Victoria, Liverpool Street, and Marylebone.
• Expanding beyond gym/treatment/coaching into adjacent wellness verticals, including dental, aesthetics, and medical performance optimization. Vishal mentions interest in dentistry and medicine as part of the next phase.
• Building deeper tech and community: App/bookings, podcast/video booths, business-support modules, and creating cross referrals across members.
• Scaling the brand and positioning UNTIL as the premium high-end health-workspace network (analogous to "Soho House" for wellness professionals).

Maintaining operations excellence: high-quality facilities, community engagement, brand standards, and expansion rhythm.